Our Tickled Pink Partnership for Breast Cancer Awareness

John Frieda joins ASDA and Tickled Pink for Breast Cancer Awareness Month with a limited-edition product

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To celebrate 25 years of ASDA’s charity partnership with Tickled Pink, John Frieda will be releasing a limited-edition version of its iconic Violet Crush Intensive Purple Shampoo. Working together with Breast Cancer Now and CoppaFeel! to change the future of breast cancer in the UK, the limited-edition product will help drive funds and awareness for women who experience breast cancer.

We will be donating 50p from every single product sold, helping fund world-class research, vital breast awareness education and support those affected by breast cancer. Head to www.asda.com/tickledpink to find out more about this incredible partnership.

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About Breast Cancer Now

Breast Cancer Now is a charity that helps people affected by breast cancer throughout their whole experience. They believe that they can change the future of breast cancer to ensure that by 2050 everybody diagnosed with the disease survives and is supported by living well.

About Tickled Pink

Asda Tickled Pink has supported the work of leading breast cancer charities since 1996. This year marks the 25th anniversary of the charity partnership where over a phenomenal £71,000,000 has been raised for Tickled Pink charities, Breast Cancer Now and CoppaFeel. 

About CoppaFeel!

CoppaFeel! exists to end the late detection and misdiagnosis of breast cancer by ensuring that young people know the signs and symptoms of the disease and what's normal for their breasts, and have the confidence to see a doctor if they notice anything unusual.

"John Frieda are delighted to be partnering with Tickled Pink to raise awareness and funding for Breast Cancer Now and Coppa Feel. It’s such a brilliant cause and one that affects so many people. The partnership opens up even more conversations around breast cancer and can help save lives.”

– Debbie Rix, General Manager at John Frieda.

image of a woman with brown hair washing her hair with shampoo in the shower

Explore our Sheer Blonde Violet Crush products here, and take a look at the rest of our articles for further hair care inspo – we’ve got tips on everything from scalp care to embracing your grey. 

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