How to Apply Hair Serum: Our Mini Guide to the Dos & Don'ts

Three different John Frieda Frizz Ease serums formulated for specific hair types

How To Use Hair Serums Like a Pro: Our Mini Guide To The Dos & Don’ts

From taming out-of-control frizz to adding hydration and shine, there are a multitude of hair serum benefits that will answer all of your hair care concerns. 
The best serums work as a sort of hybrid wonder product, bridging the gap between treatments and styling. However, if not used correctly, your serum could make or break your hair; it’s all about the application! 
Fear not, whether your hair is short, fine, long, thick, curly or anything in between, we’ve put together a guide of the do’s and don'ts of how to use serums. Be sure to also check out our other hair product articles for more tips and tricks on how to apply your favourite John Frieda products.

DO: Use a little not a lot, when you apply hair serum

First things first, how much product should you use? Something many of us overestimate, so we would recommend using sparingly - a little goes a long way! 

Over-applying serum can leave your hair looking and feeling greasy. The best way to apply serum is to dispense one pump into your palm, rub together in your hands and distribute evenly throughout your hair. If your hair is longer or thicker, use more! 

DON’T: Rinse (or you won’t get our hair serum benefits!)

All of our Frizz Ease serums contain film-forming silicones to seal in moisture and hydrate dry hair, making your locks glossy, soft and manageable. Think of the silicones as a raincoat over the outer layer of your hair, helping to prevent your locks from getting frizzy. Our serums are also enriched with silk proteins and algae extract, transforming hair from dehydrated to silky smooth!

DO: Read our product specific recommendations on how to use serum

Our hair serums have varying textures and ingredients, so make sure you read the instructions carefully before application. With our Extra Strength and Original Serums, we advise applying to soaking wet hair. The excess water allows these two serums to spread evenly throughout your locks. For instantly smooth and protected hair, our Perfect Finish Serum should be applied to dry hair. 

DON’T: Apply hair serum directly to your roots

The best way to apply serum is to only apply it to the parts of your hair that need it. Serums work to protect and prevent frizz to the strands of your hair; they’re simply not needed on the roots. 

Gently massage the serum into the ends of your hair and then work your way up (stopping before the roots). By avoiding the roots, you’re less likely to result in product build-up that can leave your hair feeling oily and greasy.

DO: Apply hair serum after shampoo and conditioner

Our hair serums not only prevent frizz, but also protect your locks from pollutants, acting as a barrier to dirt and nasty chemicals. It’s OK to touch up your hair with serum throughout the day if you need to, but really the initial application should be on squeaky clean hair. Start your hair care regime with our Frizz Ease Shampoos and Conditioners for extra smooth locks, before finishing with one of our frizzy hair serums.

DON’T: Settle for any hair serum product

As part of the hair care process, it’s important to take your hair type into consideration. If your hair is very thick and coarse, try our Extra Strength Serum; if you have medium to thick hair, Original is best for you; and if you’re more concerned with perfecting your style, use our Perfect Finish Serum

For more information on all things serums, take a look at our guide on deciding which hair serum is right for you.

The benefits of using a serum can be truly transformative to your hair - that’s why it’s so important to maximise its benefits! Discover your ultimate frizz-fighter and shop our frizz ease serums. If you want to know even more about how to add shine to your locks, then take a look at our three step guide to healthy looking hair

Three different John Frieda Frizz Ease serums formulated for specific hair types

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