Blonde woman with loose, free-flowing blonde hair with dark roots

Keeping your blonde at its brightest and best is easy - all you need to do is switch up your haircare routine and make sure you’re using the right products for your blonde.

Whether you’re a natural or bleached blonde, or you’ve gone for balayage or ombré, here are our top products for maintaining a shimmering, multi-tonal blonde in between salon visits.

Our best shampoos for blonde hair

Best shampoos for brassy blonde hair

If your hair’s started to look brassy and dull, our Violet Crush range is perfect for banishing those pesky orange and red tones and restoring a cool, icy blonde. Use our Violet Crush Purple Shampoo to gradually neutralise brass, or go for our Violet Crush Intensive Purple Shampoo to knock out stubborn tones in just one wash. Both shampoos are made with Crushed Violet Pigments to counteract brassy tones and refresh your blonde.

John Frieda Violet Crush range showing swatches of each product

Before and after shot of the effect of purple shampoo on brassy blonde hair

Best shampoo for damaged blonde hair

Our Blonde+ Repair System Bond Building Shampoo is designed to be used with our Blonde+ Repair System range to help you achieve your best blonde without compromise. It cleanses, helps reverse the signs of damage and adds shine, as well as building new bonds directly at the hair fiber, using our patent-pending Bond Building Plex technology.

John Frieda's Blonde+ Repair System products against a light gold background

Best lightening shampoo for blonde hair

Our Go Blonder Lightening Shampoo is a clarifying, gently-lightening shampoo for blondes with a Citrus Botanical Blend. When paired with our Go Blonder Conditioner and Lightening spray, Go Blonder provides 3X Blondecare to lighten, nourish, and protect, and gently lightens natural or dyed blonde hair, leaving it shiny and ready for styling.

Go Blonder range stood on a set of perspex podiums

Best shampoo for balayage and highlighted hair

Don’t let your highlights, balayage, or ombre fade away into the background. Our Highlight Activating for Blondes Shampoo illuminates and brightens your highlights, leaving them moisturised and subtly brighter than before. Light Reflectors bring faded highlights to life - leaving your hair with its full spectrum of shimmering blonde tones.

John Frieda Highlight Activating Shampoo for highlighted and balayaged hair

Our best conditioners for blonde hair

Best conditioner for brassy blonde hair

Our Violet Crush Purple Conditioner with Crushed Violet Pigments is the perfect accompaniment to our Violet Crush shampoo range. This conditioner for blonde hair restores and nourishes brassy blonde hair, leaving hair bright, soft and shiny.

John Frieda Violet Crush purple shampoo and conditioner

Best conditioner for damaged blonde hair

Our Blonde+ Repairing System Bond Building Conditioner nourishes and soothes dry, distressed blonde and helps reverse surface damage with every use - revealing healthier blonde hair. This moisturising conditioner for blondes with patent-pending Bond Building Plex technology repairs, strengthens and nourishes stressed blonde strands.

Blonde model holding a bottle of John Frieda's Blonde+ Repair Bond Building Conditioner

Best lightening conditioner for blonde hair

The perfect pairing for our Go Blonder Lightening Shampoo, our Go Blonder Lightening Conditioner is the ideal conditioner for blondes who want to bring their colour back to life. This expertly-formulated blonding conditioner contains a Citrus Botanical Blend to gradually lighten dull blonde hair, and leaves blonde hair refreshed, lighter and silky-soft.

John Frieda Go Blonder range against a pink and yellow background

Best conditioner for balayage and highlighted hair

Reveal your highlights and ensure you’re showcasing your full spectrum of blonde tones with our Highlight Activating Conditioner. This smoothing, deeply-hydrating conditioner is best used after you’ve washed with our Highlight Activating Shampoo - and leaves your hair nourished and ready to style, with fully activated highlights.

John Frieda Highlight Activating range against a gold background

Best hair masks for blonde hair

Our Violet Crush Purple Toning Mask is a bathtime treat for brassy blonde hair that needs some TLC. After washing your hair with one of our Violet Crush shampoos, apply this hydrating mask through your lengths and ends and leave on for 1-3 minutes to reveal toned, cooler blonde hair. Our mask’s unique blend of Blue and Violet dyes knocks out brassy tones in one minute, and delivers even, perfect toning for natural and colour-treated blondes.

Close-up of John Frieda's purple toning hair mask for blonde hair

If you’re looking for a brightening, lightening mask for blonde hair, our Go Blonder Intensive Repair Mask is expertly-formulated with professional colourists to care for dry, dull blonde. This hydrating hair mask is proven to instantly brighten and protect damaged blonde, and helps reverse surface damage in just one use. Our Citrus Botanical Blend with Lemon and Orange Oil strengthens hair follicles and brightens faded blonde for gradual-lightening with deep hydration.

Close-up of John Frieda's Intensive Repair Mask for blonde hair

Best pre-shampoo treatment for blonde hair

Damaged blonde hair needs extra care - and that's where our Blonde+ Repair System Pre-Shampoo Treatment comes in. This protecting pre-wash treatment protects hair against future damage and builds new bonds directly at the hair fibre, strengthens hair in just one minute**, and visibly repairs damage caused by colouring, bleaching and heat styling.
**visible damage repair with Pre-Shampoo Treatment use

Close-up of a hand holding Blonde+ Repair System Pre-Shampoo Treatment

Best lightening spray for blonde hair

Take your blonde to the next level with our Go Blonder Lightening Spray - it’s a gradually-lightening blonding treatment for natural-looking, lighter blonde hair. It’s expertly-formulated with our Citrus Botanical Blend to brighten and hydrate blonde hair, and it’s an easy, effective way to gradually lighten blonde hair by up to two shades for a natural, sun-kissed look. Use with our Go Blonder range to subtly lighten your blonde and bring your blonde back to life.

John Frieda's Go Blonder Lightening Spray on a yellow towel

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