From Hair Lightening Sprays to Purple Shampoo: John
Frieda’s Best Products For Blonde Hair

Shimmer your way to blonde perfection with our guide to the best blonde hair products for all types of blonde hair. Whether your hair has highlights, bleach or balayage, ash blonde or platinum, the experts at John Frieda have got you covered to make your blonde, THAT BLONDE.

Lighten Blonde Hair: John Frieda Go Blonder

Unlock your best hair colour and get a gorgeous sun-kissed beach blonde look, all year round, with the John Frieda Go Blonder range.
Expertly formulated with a blend of chamomile and citrus, this innovative range will gradually lighten blonde hair by up to two shades (without the need of box dye). It’s perfect for keeping your blonde looking its brightest, even between salon appointments.
Here’s how to lighten your blonde hair from the comfort of your bathroom: 

1. Start with the Go Blonder Shampoo and Go Blonder Conditioner - gentle enough to use daily, this hair lightening shampoo and conditioner leaves faded blonde hair feeling hydrated with healthy softness.
2. Follow with the Go Blonder Controlled Lightening Spray and see brighter, light blonde hair after 3-5 uses.
3. Use John Frieda Sheer Blonde Lemon Miracle Masque weekly to strenghthen blonde hair before and after lightening. This hair mask for blonde hair strengthens dry and brittle lightened hair by forming new bonds with our BlondeMend™ technology, for stronger and healthy-looking blonde hair that’s protected from future damage. 

Purple shampoo for brassy hair: John Frieda Violet Crush 

Bleached blonde and coloured hair is prone to brassiness because the lifting process doesn’t always remove all the underlying orange/warm/copper pigments in the hair. This can result in that brassy, warm red hair colour that many experience just a few weeks after colouring.
John Frieda’s Violet Crush for Blondes is a brass-busting range that uses unique technology for stronger, faster results. By using violet and blue dyes to counteract yellow and orange tones, the formula neutralises hair colour, without the need for a chemical reaction. This means the tone is transformed, making your hair blonder by reducing that brassy blonde without causing further hair damage to reveal rebalanced, salon-fresh blonde colour. 
The Violet Crush range consists of the already much-loved purple
shampoo and conditioner, which has had an exciting new pack refresh, as well as our Violet Crush Intensive Purple Shampoo for blonde hair.
Use the Intensive Purple Shampoo for 2-3 minutes to instantly neutralise brassy hair, and achieve your desired level of cool light blonde. Use as often as needed alongside the daily Violet Crush Purple Shampoo and Purple Conditioner to maintain your cool hair colour and gently keep the brass at bay with every wash.
Want a nourishing solution that works in just one minute? Our Violet Crush Toning Mask is a luxurious purple deep conditioning mask, with crushed violet pigments that delivers even, perfect toning, knocking out the most stubborn brassiness whilst still moisture and hydrate the hair. This patented technology delivers cool, ashy tones to the hair, for all over colour-deposition and toning in a single minute. 
Need a full breakdown on purple shampoo? Check out our guide on how purple shampoo works on coloured hair.
 

Highlight your Balayage: John Frieda Highlight Activating

You need the best shampoo for balayage and blonde highlights to keep them looking their best, specially formulated for faded highlights. For hydrated, shimmering blonde highlights that glow with healthy radiance, choose the John Frieda Highlight Activating Shampoo and Conditioner.
This range for those with highlighted hair is enriched with nourishing avocado oil to hydrate and brighten dull tones. The dedicated shampoo for blonde highlights and ultra-nourishing conditioner is designed to refresh dehydrated strands while reactivating dull, faded and dry highlights and balayage. The moisturising elements of the avocado oil will leave your hair feeling silky-soft and smooth, and highlights will look vivid and salon-fresh.