To view this website correctly, please ensure you have JavaScript enabled.
Some of the website layout and links may not function properly with JavaScript disabled.

OUR BEST
HOME HAIR DYE

Non-drip foam
100% grey coverage
Permanent colour

REFRESH YOUR
BLONDE AT HOME

COOLER TONES
IN 1 WASH

TRANSFORM YOUR
BLONDE AT HOME

GO 2 SHADES LIGHTER

LEARN MORE

BROWSE
JOHN FRIEDA PRODUCTS

Hair Colour

Hair Colour At Home: Tips and Tricks For Dyeing Your Hair For The First Time

Whether you’ve been dyeing your hair for years or this is your first DIY dye job, discover everything you need to know to achieve the perfect at-home hair colour.

If you can't visit your favourite salon right now, but looking to freshen your colour or try a bold new look at home, you’ve come to the right place! We’ve got a mistake-proof guide from prep to hair dye application and tips on how to make your colour look its best!

OUR

style takes

From catwalk to high-street.
Easy hairstyles for any occasion.

Moisture Barrier Intense Hold Hairspray

Style and re-style again. Fast-drying, brushable hold.

BE INSPIRED

Secret Agent Touch-Up Crème

Instantly transform on-the-go. Sleek, polished finish.

BE INSPIRED

Visibly Deeper Colour Deepening Shampoo

Go deeper and richer. More lustrous colour as you cleanse.

BE INSPIRED

Root Booster Blow Dry Lotion

Amplify volume. Create full-bodied, high-volume style.

BE INSPIRED

Highlight Activating Moisturising Conditioner

Reveal highlights. Hydrated, vivid blonde.

BE INSPIRED

BE

inspired

Discover the styles making headlines
and how to create them.
Your next great idea awaits.

DISCOVER MORE

How-To,Trending

Purple Shampoo 101: How to Use Purple Shampoo

Everything You Need To Know About Purple Shampoo

Discover the perks of purple shampoo, how it works and why it’s a must-have product for blondes.

use of cookies

We require your consent to the use of cookies before you can visit this website. I consent to the use of cookies.

Learn more about cookies here.

use of cookies

We’re sorry you declined. Unfortunately, our website does not work optimally without the use of cookies. Meaning you will be unable to visit it. Would you like to change your mind?

Authorize cookies to continue

about cookies

A cookie is a small text file a web portal installs on your computer, tablet or smartphone when you visit the portal. This makes it possible for the portal to remember certain entries and settings (e.g. login info, language, font size and other display preferences for a specific period of time so you do not have to re-enter this information every time you visit and navigate the portal.

HOW WE USE COOKIES AND FOR WHICH PURPOSE

Cookie Acceptance

Saves information on the user’s acceptance of the use of cookies.

Content Filter

This activates a command to determine whether button “Yes“ = “All” has been marked, “No” = “None.” Button “Reset” is used to delete all cookies.

Adobe Analytics

This cookie is used to determine in the archive whether the browser permits the use of cookies.

Adobe Analytics

This cookie is used to save information as to whether the Click Map function for the current website has been activated.

Adobe Analytics

This cookie saves the time and date related to the individual visitor ID.

Adobe Analytics

This cookie is required to store the individual visitor ID as well as the time and date if the s_vi cookie should not be available for technical reasons.

Adobe Marketing Cloud

This cookie is used to assign an individual individual visit0r ID and to recognize this visitor based on this ID.

Instagram

This cookie is used by Instagram as soon as the Instagram plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: https://www.instagram.com/about/legal/privacy/#

Pinterest

This cookie is used by Pinterest as soon as the Pinterest plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: https://about.pinterest.com/en/privacy-policy/

Youtube

These cookies are used by YouTube and/or Google as soon as a video has been integrated on a site and/or has been played. For more information on the type, use and purpose of these cookies, please click on the following link: https://www.google.com/intl/en/policies/privacy/

Facebook

This cookie is used by Facebook as soon as the Facebook plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click on the following link: https://www.facebook.com/policies/cookies/

Twitter

This cookie is used by Twitter as soon as the Twitter plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click on the following link: https://twitter.com/privacy

Controlling Cookies

You can randomly manage and/or delete these cookies. You can delete all of the cookies stored on your computer and you can set up browsers in such a manner that the archiving of cookies is prevented in the first place. However, if you do this, you may have to manually adjust some settings every time you visit and live with the impairment of some of the functions.

Page Top