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Our
Commitment
The John Frieda Brand Sustainability Commitment
The John Frieda Brand’s number one focus is on transforming demanding hair into hair that’s just right for you. But that doesn’t have to come at the expense of the planet we live in or the communities we touch. In fact, we are committed to making products that deliver on the highest standards of efficacy and sustainability, so we can continue designing transformative hair products for generations to come.
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Our ingredients
Ingredients are key to our transformative products. That’s why we will always use the highest quality ingredients and best technologies available for demanding hair, while going above and beyond the safety standards set before us. For more information on specific ingredients, Please visit our formula commitment.
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Our packaging
The John Frieda Brand is committed to minimise the impact that our work and our products have on the environment around us. That’s why we are committed to reduce the volume of packaging we use while implementing recyclable and recycled materials. We are just getting started with this work, and hope to be able to detail our latest status and goals for the future later in 2019.
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Our testing
We are often asked if John Frieda products are cruelty-free. In our never-ending quest to get our transformative formulas just right, we test our formulas rigorously, but the John Frieda Brand does not test on animals, anywhere in the world. We do not conduct or commission animal testing for our products or our ingredients.
