Woman applying a hair mask by running a comb through her hair to spread the treatment

Hair masks are great for giving you healthy-looking hair, whether your strands need a little TLC or a deeply-hydrating moisture boost. No matter what your hair needs, we’ve got an array of hair masks for all hair types and all hair concerns.

What is a hair mask?

A hair mask is basically a thick, powerful hair conditioner which acts as a short-term treatment. You need to leave it on your hair for a little longer than your usual conditioner to benefit from its nourishing properties, and we’d recommend that you only apply it to your lengths and ends.

How to use a hair mask

Hair masks are easy to use. The first thing you need to do is wash your hair, as wet hair’s more porous, and will absorb the mask more easily. You can also condition your hair as normal before you apply the hair mask; we’d recommend you do this if your hair’s especially dry, and rinse out the conditioner as usual before applying the hair mask.

Apply the hair mask to damp hair, gently massaging it into the mid-lengths and ends of your hair in a downward motion for 30 seconds. Start with a small amount, then if you need to you can always apply more. Leave the mask on for 3-5 minutes for your hair to soak up all the goodness from the mask. Once you’re ready to remove your mask, rinse your hair thoroughly, dry it and style as usual.

If you’ve got thick hair, you could also add a spray-in leave in conditioner to detangle, fight frizz and add an extra boost of moisture.

Young woman washing her hair in the shower

Choosing the right hair mask for your hair type

Different hair masks will affect your hair in different ways, depending on your natural hair type. If you’ve got fine or thin hair and you notice your hair feels greasy or heavy after using a hair mask, you’re probably using a product that’s too rich for your strands. If your hair is bleached or dyed, a rehydrating hair mask might be best.

How often you should use a hair mask will also depend on your hair type. If you have dry hair, you could use a hair mask up to twice a week, whereas if your hair is finer, then once a week should be enough.

Hair masks for blonde hair

If your blonde hair needs a brightening, nourishing boost, our Go Blonder Intensive Repair Mask rehydrates, smooths and soothes, leaving you with natural-looking lighter blonde hair after just one use. This lightening hair mask is made with Lemon Oil and Orange Oil, a blend known for their lightening and strengthening properties.

Tub of John Frieda Go Blonder Intensive Repair Mask

Hair mask for brassy blonde hair

Brassy blonde getting you down? Brighten, hydrate and tone your blonde in just one minute with our Violet Crush Purple Toning Mask. Crushed violet pigments knock out brassiness and a unique blend of Blue and Violet dyes deliver even, perfect toning while leaving your hair hydrated, smooth and ready for styling.

Close-up of John Frieda's Violet Crush Purple Toning Mask

Our best hair mask for coloured and dyed hair

If you dye your hair, you’ll know how frustrating it is once your new colour starts to fade. Our Pro Colour Revive Restoring Mask locks in colour between your salon visits, and reduces breakage in just one use. It’s expertly-formulated with antioxidants and is pH balanced to protect against colour fade - keeping your colour vibrant for up to 40 washes*.

*with shampoo and conditioner usage

Pack shot of John Frieda Pro Colour Revive Restoring Mask

Our best hair mask for dry, damaged hair

If your hair is feeling lifeless and dry, our deeply-nourishing Rehab + Revive Deep Conditioner is on hand to reveal stronger, nourished and healthier hair in just one use. Infused with OMEGA 3, protein and nutrients, this caring hair mask transforms over-processed, damaged hair into smooth, soft strands which look and feel healthier.

Tub of John Frieda Rehab + Revive deep conditioner

Our best hair masks for curly hair

Our Frizz Ease Dream Curls Deep Conditioner is the perfect choice for hydrating and caring for curls, leaving you with finger-combable strands with body and bounce. The nourishing, detangling formula is made with Rosehip Oil and Curl-Enhancing Technology to intensely hydrate and smooth your curls while fighting frizz.

For coils, curls and kinks suffering from dryness, look no further than our Dream Curls Ultra Nourishing Deep Conditioner. This intense conditioning mask moisturises, nourishes and detangles dry, frizzy curly hair after just one use - it’s enriched with Shea Butter, Avocado Oil and Rosehip Oil to expertly detangle and intensely hydrate curls.

Our best hair mask for frizzy hair

Our Miraculous Recovery Deep Conditioner is the ideal frizz-fighting partner to keep your locks smooth, shiny and frizz-free. Get ready to say goodbye to dry, brittle strands, and hello to nourished, hydrated and healthy-looking hair. It’s formulated to deeply repair and soothe dry, stressed hair, and restores your hair’s natural frizz defences while reducing breakage.

Tub of John Frieda Frizz Ease Miraculous Recovery deep conditioning hair mask

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