How to Stop Hair Colours Fading Quickly

Whether you are a blonde, brunette or a redhead, here are the best shampoos and conditioners for coloured hair, helping you maintain that salon-fresh look!

woman running her fingers through the back of her light brown dyed hair in front of a pink wall

Let’s face it - your hair looks best freshly coloured. Nothing beats that ultra-glossy, rich and lustrous look of newly tinted, highlighted or balayaged tresses. But do you find that ‘good-hair-day’ feeling fades as quickly as your hair colour does? Whether you colour your hair at home, or in the salon, it’s likely you’ll ask yourself “How can I make my hair colour last longer?” Here, we reveal tricks & tips to keep your blonde glowing, your brunette rich and your red vibrant.

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How to prevent brunette or brown hair fading
Whether your brunette is caramel and golden, or a deep, dark chocolate tone, one thing is certain - your colour looks best when it’s shiny and radiant. Saturate your strands with an extra glossy shampoo, such as the Brilliant Brunette Multi-Tone Revealing shampoo. Fortified with real crushed pearls and sweet almond, this colour-care range hydrates as it smooths for a polished, mirror-like shine.
When it comes to keeping brunette hair from fading, hydration is key. Dry, undernourished strands can make your brunette colour appear dull and faded, so a tailored hair care regime dedicated to keeping your colour looking its vibrant best, will make your colour last longer. Protecting your hair colour is easy with the Brilliant Brunette Colour-Protecting moisturising shampoo and conditioner, which have been expertly formulated to hydrate and replenish dry brunette hair, wash after wash.
Don’t forget that heated styling tools can also dehydrate your hair, resulting in dull, faded brunette tones. Help protect hair colour from heat damage with a prep spray such as the Frizz Ease heat protecting spray - formulated with ThermaGuard Complex and humectants. This formula acts as a hydrating hair mist, protecting your hair from heated styling tools, while replenishing for a smooth and moisturised finish.

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How to brighten fading blonde hair

There’s no doubt that your blonde looks best when it’s bright and glowing with radiance. Keep blonde hair in its best condition with our Sheer Blonde Flawless Recovery shampoo. Designed just for blondes, this rejuvenating range gives over-processed strands new life and restores healthy, vivid hues. Get an extra brightening blonde boost with the Flawless Recovery deep conditioner - use weekly to repair bleached hair, giving it a  radiant glow and boosted shine.


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How to reduce brassiness in light blonde hair

When nothing less than cool, platinum tones will do, seeing those brassy, orange tones coming through can be frustrating! Revive your blonde with a purple shampoo and conditioner from our Violet Crush range to knock out stubborn brassy tones in just one use. Want to know more about how purple shampoo actually works? Check out these tips from our experts on how to use purple shampoo.

Wondering how to hydrate your hair after bleaching? Restore your over-processed, platinum blonde strands with a weekly mask such as the Sheer Blonde Flawless Recovery deep conditioner. Designed especially for dry, brittle blonde hair, this intensely nourishing treatment rejuvenates and restores for a radiant blonde glow, while strengthening strands and boosting your texture.

woman with grey hair looking into camera

How to keep red hair from fading

It’s true. Maintaining red hair is one of the most difficult tasks, and that’s because red hair molecules are much larger than other colour molecules, so the hue washes out and fades quicker. The best way to keep red hair colour from fading is by using a colour-depositing hair care range, such as our Radiant Red colour boosting shampoo and red conditioner. Expertly formulated specifically for redheads, this Pomegranate Extract and Vitamin E-infused collection recharges your hair with vibrant red tones with every wash, and will help keep your red hair colour from fading, while softening for silky-smooth strands.

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