How To Keep Hair Dye From Fading Quickly

Whether you are a blonde, brunette or a redhead, here are the best shampoos and conditioners for coloured hair, helping you maintain that salon-fresh look!

woman running her fingers through the back of her light brown dyed hair in front of a pink wall

Let’s face it - your hair looks best freshly coloured. Nothing beats that ultra-glossy, rich and lustrous look of newly tinted, highlighted or balayaged tresses. But do you find that ‘good-hair-day’ feeling fades as quickly as your hair colour does? Whether you colour your hair at home or in the salon, it’s likely you’ll be wondering how to make hair dye last longer. Here, we reveal tricks & tips on how to enhance your hair colour and keep your blonde glowing, your brunette rich and your red vibrant.

Woman with grey hair smiling into the camera

Does permanent hair dye fade?
Sadly, yes. While permanent hair dye won’t wash out of your hair in the same way that temporary, or semi-permanent hair dye does, it will eventually start to fade and change shade over time. The colour you go for will also influence how long your hair will stay vibrant. 

Still, there are several things you can do to maintain that salon-shine and keep your colour rich for as long as possible.

Does bleached hair fade?

Bleached hair doesn’t fade back to your natural hair colour in the same way that other dyes will. However, it can become darker or duller over time if the toner washes out, leading to yellow pigments becoming visible again. Bleach also tends to make hair more porous, meaning it absorbs minerals in water and products that can cause discolouration and brassiness.

woman with grey hair over hair face

How to prevent faded brown hair

Whether your brunette is caramel and golden, or a deep, dark chocolate tone, one thing is certain - your colour looks best when it’s shiny and radiant. To avoid faded brown hair and keep your locks looking rich, saturate your strands with an extra glossy shampoo, such as the Brilliant Brunette Multi-Tone Revealing Shampoo. Fortified with real crushed pearls and sweet almond, this colour-care range hydrates as it smooths for a polished, mirror-like shine. 

When it comes to keeping brunette hair from fading, hydration is key. Dry, undernourished strands can make your brunette colour appear dull and faded, so a tailored hair care regime dedicated to keeping your colour looking its vibrant best will make your colour last longer. 

Protecting your hair colour is easy with the Brilliant Brunette Colour-Protecting moisturising Shampoo and Conditioner, which have been expertly formulated to hydrate and replenish dry brunette hair, wash after wash. 

Don’t forget that heated styling tools can also dehydrate your hair, resulting in dull, faded brunette tones. Help protect hair colour from heat damage with a prep spray such as the Frizz Ease heat protecting spray - formulated with ThermaGuard Complex and humectants. This formula acts as a hydrating hair mist, protecting your hair from heated styling tools, while replenishing for a smooth and moisturised finish.

If you’ve recently gone for a balayage or highlighted your brunette hair, you might be seeing unwanted orange and red tones that indicate brassiness. If this is the case, check out our article on how to deal with brassy brown hair.

woman with grey hair looking into camera

How to brighten faded blonde hair

There’s no doubt that your blonde looks best when it’s bright and glowing with radiance. Keep blonde hair in its best condition with our Sheer Blonde Flawless Recovery Shampoo. Designed just for blondes, this rejuvenating range gives over-processed strands new life and restores healthy, vivid hues. Get an extra brightening blonde boost with the Flawless Recovery Deep Conditioner - use weekly to repair bleached hair, giving it a radiant glow and boosted shine.

When nothing less than cool, platinum tones will do, seeing those brassy orange tones coming through can be frustrating! Revive your blonde with a purple shampoo and conditioner from our Violet Crush range to knock out stubborn brassy tones in just one use. To find out more about how purple shampoo works, check out these tips from our experts on how to use purple shampoo

Wondering how to hydrate your hair after bleaching? Restore your over-processed, platinum blonde strands with a weekly mask such as the Sheer Blonde Flawless Recovery Deep Conditioner. Designed especially for dry, brittle blonde hair, this intensely nourishing treatment rejuvenates and restores for a radiant blonde glow, while strengthening strands and boosting your texture.

If you’re thinking of giving your hair a rest from bleaching but still want that summery sun-kissed look, check out our article on how lighten your hair at home without using bleach.

woman with grey hair looking into camera

How to keep red hair from fading

It’s true. Maintaining red hair is one of the most difficult tasks, and that’s because red hair molecules are much larger than other colour molecules, so the hue washes out and fades quicker. The best way to prevent faded red hair is by using a colour-depositing hair care range, such as our Radiant Red Colour Boosting Shampoo and Red Conditioner

Expertly formulated specifically for redheads, this Pomegranate Extract and Vitamin E-infused collection recharges your hair with vibrant tones with every wash, and will help keep red hair from fading while softening for silky-smooth strands.

woman with grey hair looking into camera

Maintaining your perfect colour is mostly a case of protecting your hair from heat exposure, using specially formulated shampoos and conditioners, and good old fashioned TLC.  For more tips on how to achieve salon radiance from home, check out our article on DIY home hair treatments.

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