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    Hair Transformation

Violet Crush

Purple Shampoo for Blondes

Neutralises stubborn brassy tones for cooler, brighter blonde.


Transform your blonde from brassy to cool blonde!
Our daily purple shampoo with crushed violet pigment, gradually neutralises unwanted yellow tones without over-toning to restore bright blonde between salon visits.
- Neutralises unwanted brassy tones without over-toning
- Formulated with crushed violet pigments
Safe for use on natural and colour-treated blonde. Peroxide-free and ammonia-free formula.
Vegan friendly with no ingredients of animal origin and no animal testing.
Available in 250ml & 500ml size


Massage shampoo into wet hair, lather and leave on the hair for one minute. Rinse well and follow with Violet Crush Purple Conditioner for blondes. Safe to use as a daily shampoo to fend off brassy tones. For severely brassy hair, try John Frieda Violet Crush Intensive Purple Shampoo.
Best used with Violet Crush Purple Conditioner

Aqua, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Cetyl Alcohol, Betaine, Cocamide MEA, Parfum, Lactic Acid, Malic Acid, Sodium Chloride, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Hydroxide, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, PEG-40 Hydrogenated Castor Oil, Trideceth-9, Sodium Xylenesulfonate, Lavandula Angustifolia Flower/Leaf/Stem Extract, Pentylene Glycol, Bisabolol, Propylene Glycol, BHT, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, CI 60730

We endeavour to keep the website up to date, however, our formulas do undergo changes from time to time. Please always refer to the ingredient list on the product packaging.


Will the Violet Crush Purple Shampoo dye my hair purple?

With normal use, the purple shampoo will not impart dye on your hair permanently; however, sometimes with overuse or when hair is extremely damaged or is of the lightest blonde shades, a purple hue will be imparted on the hair. We recommend that you only use this product no more than three times per week and on the other days use your normal daily shampoo and conditioner. The colour is not permanent and if you discontinue use, it should fade away with normal washings.

Will my hair go back to its original colour if I discontinue use of the Violet Crush Purple Shampoo?

Yes, this purple shampoo treats the surface of your hair. Discontinuing use and returning to a normal daily shampoo and conditioner will ultimately fade away the effects of the purple shampoo.

Is Violet Crush Purple Shampoo safe for natural hair as well as colour-treated/highlighted/lowlighted hair?

Yes, this purple shampoo is safe for natural hair. Our testing also shows it to be safe for colour-treated hair.

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