Transfrom your blonde from brassy to cool blonde!
Our daily purple shampoo with crushed violet pigment, gradually neutralises unwanted yellow tones without over-toning to restore bright blonde between salon visits.
- Neutralises unwanted brassy tones without over-toning
- Formulated with crushed violet pigments
Safe for use on natural and colour-treated blonde. Peroxide-free and ammonia-free formula.
Vegan friendly with no ingredients of animal origin and no animal testing.
Available in 250ml size
Massage shampoo into wet hair, lather and leave on the hair for one minute. Rinse well and follow with Violet Crush Purple Conditioner for blondes. Safe to use as a daily shampoo to fend off brassy tones. For severely brassy hair, try John Frieda Violet Crush Intensive Purple Shampoo.
Best used with Violet Crush Purple Conditioner
Aqua, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Cetyl Alcohol, Betaine, Cocamide MEA, Parfum, Lactic Acid, Malic Acid, Sodium Chloride, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Hydroxide, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, PEG-40 Hydrogenated Castor Oil, Trideceth-9, Sodium Xylenesulfonate, Lavandula Angustifolia Flower/Leaf/Stem Extract, Pentylene Glycol, Bisabolol, Propylene Glycol, BHT, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, CI 60730
We endeavour to keep the website up to date, however, our formulas do undergo changes from time to time. Please always refer to the ingredient list on the product packaging.