Knock our stubborn, brassy tones in 1 use for cooler, brighter blonde!
With crushed violet and blue pigments, this rich intensive formula reduces both yellow and orange tones to keep blonde looking cooler and brighter.
Our ultra-violet pigmented intensive purple shampoo instantly transforms even the most stubborn brassy tones into cooler, brighter blonde.
Safe for use on natural, colour treated, platinum blonde, and lightened brunette hair.
Peroxide-free and ammonia-free formula.
Vegan friendly with no ingredients of animal origin and no animal testing.
Available in 250ml size
Gently massage into wet hair, lather, and rinse well. For more intense results, and to fight stubborn brassiness, leave shampoo on hair for 2-3 minutes. Use daily until your desired color result is achieved. To maintain those results, use our daily Violet Crush Purple Shampoo. For best results, follow with Violet Crush Purple Conditioner.
Rinse hands immediately after applying shampoo to hair to avoid purple pigment on your hands.
Best used with Violet Crush Purple Conditioner.
Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Sodium Chloride, Cocamide MEA, Fragrance, Lactic Acid, Dimethyl Isosorbide, Cocamidopropyl Betaine, Malic Acid, Cetyl Alcohol, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Disodium EDTA, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, Sodium Xylenesulfonate, Methylchloroisothiazolinone, Methylisothiazolinone, Blue 1, Ext. Violet 2
We endeavour to keep the website up to date, however, our formulas do undergo changes from time to time. Please always refer to the ingredient list on the product packaging.