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Violet Crush

Intensive Purple Shampoo for Blondes

Knocks out stubborn brassy tones in one use for cooler, brighter blonde.


Knock out brassy tones in 1 use for cooler, brighter blonde.
Our most powerful purple shampoo. This intensive purple shampoo instantly transforms the most stubborn brassy tones into cooler, brighter blonde in 1 wash, and reduces both yellow and orange tones. Expertly formulated with crushed violet and blue pigments. For your most stubborn brassy tones, you can use it daily until you reach your desired tone. 
- For colour-treated and natural blonde hair
- Formulated with crushed violet and blue pigments
- Vegan friendly with no ingredients of animal origin and no animal testing 
- Suitable for platinum, white, grey or silver hair
Available in 250ml size


Gently massage into wet hair, lather, and rinse well. For more intense results, and to fight stubborn brassiness, leave shampoo on hair for 2-3 minutes. Use daily until your desired color result is achieved. To maintain those results, use our daily Violet Crush Purple Shampoo. For best results, follow with Violet Crush Purple Conditioner.
Rinse hands immediately after applying shampoo to hair to avoid purple pigment on your hands.

Best used with Violet Crush Purple Conditioner.

Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Sodium Chloride, Cocamide MEA, Fragrance, Lactic Acid, Dimethyl Isosorbide, Cocamidopropyl Betaine, Malic Acid, Cetyl Alcohol, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Disodium EDTA, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, Sodium Xylenesulfonate, Methylchloroisothiazolinone, Methylisothiazolinone, Blue 1, Ext. Violet 2

We endeavour to keep the website up to date, however, our formulas do undergo changes from time to time. Please always refer to the ingredient list on the product packaging.


What does an intense purple shampoo do for my blonde?

Purple shampoos help to neutralize unwanted yellow and/or orange tones from the hair. For blondes who are looking for more neutral, cooler, or ashier tones, purple shampoos can help offset the warmer tones that appear in blonde hair over time. John Frieda Violet Crush Intensive Purple Shampoo is an intensive shampoo with crushed violet pigments that knocks out unwanted brassiness in just one wash.

Can you use purple shampoo everyday?

We recommend that you use this product no more than 3x a week and use a regular clarifying shampoo and conditioner on other days.

Will John Frieda Violet Crush Purple Shampoo stain my hair purple?

The purple hues in Violet Crush Purple Shampoo are only temporary. With repeated use, extended leave on times, or on damaged, porous hair, ashy or purple tones may be visible after use. To remove, simply wash your hair with a clarifying shampoo. If necessary, repeat until any unwanted color is removed from the hair.

Are John Frieda Violet Crush Shampoos drying?

John Frieda Violet Crush shampoo is not drying to the hair. Bleached hair craves moisture, so this formula is designed to replenish moisture in the hair and restore suppleness, helping to establish normal balance and hydration.

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