A brief guide to our favourite shades of blonde hair – and how you can keep your hair looking salon-fresh at home.

Woman with dark blonde wavy hair

Already rocking blonde hair, or looking to go lighter? No matter the time of year, you can always add some golden, sun-kissed or cool tones into your locks to give your look an update.

But with so many blonde hair colours to choose from, settling on a shade which works for you can feel like a minefield.

To help you on your colour quest, we've put together 13 of our favourite shades of blonde for both light, medium and dark blonde hair, along with top products to help you keep your colour looking healthy and vibrant.

Light blonde hair

Platinum blonde hair

Timeless, glamourous and endlessly chic, platinum blonde is an almost-silvery blonde perfect for anyone looking to make an impact. This stylish blonde is on the much cooler end of the blonde spectrum – think ashy, pearly blonde with a hint of metallic shine.

Maintaining platinum blonde hair between trips to the salon can be a little tricky. To maintain your ice blonde hair and prevent brassiness, purple shampoo is your new best friend.

Our Violet Crush Purple Shampoo works by neutralising yellow and orange tones to re-balance your platinum blonde look, leaving your locks looking perfectly cool-toned. Follow up with our Violet Crush Purple Conditioner to keep your hair feeling hydrated.

Woman with platinum blonde hair

Strawberry blonde hair

If your locks are slightly warmer, you could always try a strawberry blonde shade - it's rich, coppery and versatile. This hair colour is essentially a blend of light red and blonde hues with shimmering, multi-tonal highlights which add movement and depth.

To keep your highlights standing out, try our Highlight Activating Moisturising Shampoo and Highlight Activating Moisturising Conditioner to revitalise dull blonde tones and keep your mane looking radiant.

Woman with long strawberry blonde hair

Silver blonde hair

Silver blonde hair is a hybrid hair colour that’s very similar to platinum blonde – it’s also a metallic hair colour, but it tends to be darker and more cool-toned than platinum hair. Silver blonde balayage is a much-loved blonde trend – ask your hairdresser for full balayage, a root melt and silvery babylights before toning.

Like platinum blonde, silver blonde is also prone to brassiness once your hair’s cooler tones are washed away by your usual shampoo. Our Violet Crush Intensive Purple Shampoo knocks out brassiness in just one wash – finish with our Violet Crush Purple Conditioner for Blondes to restore and moisturise your hair. 

Woman with silver blonde grey hair

Light ash blonde hair

Don’t be afraid of ash blonde hair – this beige-toned, flattering shade is anything but dull. Ash blonde is on the cooler side of the colour spectrum, with hints of flattering blue, grey, green and violet tones.

To help keep your ash blonde hair looking perfectly cool-toned, swap your usual shampoo for our Violet Crush Intensive Purple Shampoo and Violet Crush Purple Conditioner.

Beautiful smiling woman with light ash blonde hair

Bleached blonde hair

Bleached blonde hair is a bold, dramatic look which lends itself to beachy, salt-slicked waves with heaps of attitude. Bleached hair is prone to dulling and fading in between salon visits, and needs plenty of TLC. To keep your blonde light and fresh, our Go Blonder Lightening Shampoo and Go Blonder Lighting Conditioner gradually lightens blonde hair by up to two shades.

Regular bleaching can dry out your hair and cause brittleness and breakage, so we recommend using use our Blonde+ Repair System to revitalise dry, distressed hair and help protect it against future damage. It's our strongest blonde repair system yet - use our pre-shampoo treatment, shampoo and conditioner to achieve your best blonde without compromise.

We’ve also written a simple guide on how to repair damaged bleached hair.

Woman on the beach with bleached blonde hair

Medium blonde hair

Ash blonde hair

Ash blonde hair is very similar to light ash blonde hair – it’s a slightly darker, sophisticated ash shade with hints of beige and grey, and works well with darker roots. This cooler shade of smoky blonde hair works brilliantly on medium blonde hair which needs toning with a natural finish.

Just like light ash blonde hair, you can use a purple shampoo and purple conditioner to neutralise darker ash blonde hair and prevents brassiness. Our Violet Crush Purple Toning Mask brightens, hydrates and kicks out brassy tones in one minute – perfect for blondes with busy days.

Woman with ash blonde hair with dark roots

Golden blonde hair

Golden blonde hair is the stuff of fairytales - shimmery, creamy and soft, it’s similar to the nectar blonde and sunny girl blonde shades taking the catwalks by storm this season. It's a versatile, flattering multi-tonal hair colour that’s a mixture of honey, bronze, and buttery tones.

Keep your golden blonde tresses looking clean and fresh by taking care of your highlights – illuminated, bright highlights add movement and dimension. Our Highlight Activating Moisturising Shampoo and Highlight Activating Moisturising Conditioner work together to gently cleanse and moisturise your hair, leaving you with a full spectrum of brighter, blonder tones.

Woman with golden blonde hair

Dirty blonde hair

Dirty blonde hair is a hybrid blonde shade that isn't as bright as platinum or light ash hair, as warm as golden blonde, or as dark as full-on brunette - but has elements of all these shades. It’s a low-maintenance colour which complements cooler skin tones – ask your stylist to help your find the right mixture of tones.

Woman with dirty blonde hair

Copper blonde hair

Like strawberry blonde hair, copper blonde hair is a shimmering, colour-rich shade with a mixture of golden, red and orange tones. Its warm, golden base of yellow and orange shades makes it a stunning all-rounder for all seasons - it's a wonderfully-warm shade which is more striking than auburn and brighter than burgundy.

Copper blonde hair may need regular salon appointments to keep it looking its best, but you can also maintain your colour at home. Our Flawless Recovery Deep Conditioner repairs, nourishes and smoothes dyed hair – and our guide to deep conditioning at home is essential reading.

Woman with copper blonde hair

Dark blonde hair

Bronde hair

A clever mixture of both blonde and brunette, bronde hair is a skilfully-layered blend of brown and blonde hair that’s usually created using highlights, babylights and balayage. It’s perfect for brunettes who want to lighten their hair – or blondes who want to experiment with a darker shade.

To keep your bronde looking sumptuously-silky in between salon visits, try our Brilliant Brunette Colour Vibrancy Shampoo and Brilliant Brunette Colour Vibrancy Conditioner to rehydrate and replenish brunette hair.

Woman with bronde hair

Bronde ombré hair

Bronde ombré hair is a way of trying bronde hair without an all-over colour commitment – the word ‘ombré’ means ‘shaded’ in French, and it’s a subtle yet striking way of blending one colour into another. Both blondes and brunettes can try out this look – the hair closest to your roots hair stays the same, but is then gradually blended to a mixture of blonde and brunette shades.

Your stylist will help you achieve your bronde ombré goals – and you can help to maintain your colour at home by using our Highlight Activating Brightening Shampoo and Highlight Activating Brightening Conditioner, which will illuminate your highlights in between salon visits.

Bronde ombre hair

Caramel blonde hair

Deliciously warm and effortlessly stylish, caramel blonde hair is a sweet, rich darker blonde with a golden, honeyed hue. It’s a good ‘stepping stone’ colour for brunettes looking to transition to blonde hair – and blondes looking to go darker.

Caramel blonde hair is prone to brassiness because it’s mainly made up of warm tones which can lead to unwanted orange and yellow tones after a few weeks of washing. Our Brilliant Brunette Blue Crush Shampoo and Brilliant Brunette Blue Crush Conditioner work together to eradicate brassiness while maintaining your creamy caramel blonde’s rich, tawny tones.

Caramel blonde hair

Chocolate blonde hair

Chocolate blonde hair is a lustrous, darker blonde with filaments of blonde highlights to add movement, depth and gloss. It’s an ideal colour for darker blondes who are experimenting with brunette hair – and it’s closely related to the expensive brunette trend. Your stylist will help you find a shade with dimension, depth and shine.

To boost the blonde highlights in your chocolate blonde hair, try our Brilliant Brunette Colour Vibrancy Shampoo and Brilliant Brunette Colour Vibrancy Conditioner – this complementary duo for brunettes keeps your hair soft, nourished and colour-rich in between salon visits.

Woman with highlighted chocolate blonde hair

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