13 Blonde Hair Colours & How to Keep Them Bright & Beautiful

Our favourite shades of blonde and how to maintain them

back of the head of a woman with wavy dark blonde hair, standing in amongst foliage

Already blonde or looking to go lighter for the warmer months? Now is the perfect time to add some golden, sun-kissed or cool tones into your locks! With so many blonde hair colours to choose from - whether it's ashy hues or striking platinum blonde - settling on your chosen colour can feel like a minefield... 
To help you on your colour quest, we've put together 13 of our favourite shades of blonde for both light, medium and dark blonde locks, along with top products to help you keep your hair colour looking healthy and vibrant. 

Light Blonde Hair

1. Platinum Blonde

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Maintaining platinum blonde hair between trips to the salon can be a little tricky. So if you find your icy toned mane becoming brassy, purple shampoo is your new best friend.
Our Violet Crush Purple Shampoo works by neutralising yellow tones to re-balance your blonde, leaving your locks looking perfectly cool-toned. Follow up with the Violet Crush Purple Conditioner to moisturise your lightened strands and keep your hair feeling hydrated.

2. Strawberry Blonde

If your locks are slightly warmer and you’re rocking a strawberry blonde shade, try our Highlight Activating Brightening Shampoo and Conditioner to revitalise dull tones and keep your mane looking radiant.

3. Silver Blonde

With the same slightly icy tones as platinum blonde, to ensure your shade is as cool as possible, we recommend using our Violet Crush range to keep any brassy tones at bay in between trips to the salon.

4. Light Ash Blonde

Ashy doesn’t have to mean dull! To help keep your blonde looking perfectly cool-toned, swap your usual shampoo for purple shampoo and visit our purple shampoo 101 guide to find out more about how to use it. 

5. Bleach Blonde


Between visits to the salon, bleached blonde hair is prone to dulling and fading. To prevent this, try our Go Blonder Shampoo and Conditioner - formulated to gradually lighten blonde hair by up to two shades!
And if regular bleaching has left your locks looking a little lacklustre, we'd also recommend trying our Lemon Miracle Masque to strengthen fragile hair fibres before and after lightening.
Our guide on how to repair damaged bleached hairalso has plenty of tips and tricks to help you on your way to healthier looking hair. 

Medium Blonde Hair

6. Ash Blonde

Just like light ash blonde, you can use a purple shampoo to neutralise darker ash blonde hair. With any blonde, you can experience a bit of brassiness, so neutralise those orange or yellow tones with our Violet Crush Purple Shampoo and Conditioner.

7. Golden Blonde


Ensure all the tones in your golden locks are illuminated and bright with our Highlight Activating Moisturising Shampoo and Conditioner.  They work together to gently cleanse and moisturise the hair to leave your colour with a full spectrum of brighter tones.

8. Dirty Blonde

 When it comes to slightly darker shades of blonde, ‘dirty’ blonde can be a little easier to maintain. Keep your hair looking its best by treating it to our Sheer Blonde Flawless Recovery Deep Conditioner to repair and strengthen any damaged strands.

9. Copper Blonde

Constant dyeing and bleaching can take its toll on blonde hair, but a surge of moisture works wonders at injecting life back into locks and repairing distressed strands. Try our Sheer Blonde Flawless Recovery Deep Conditioner for a radiant glow and learn how to deep condition your hair like a pro

Dark Blonde Hair

10. Bronde Ombre

Even if you're working with a dark blonde shade, you can still use purple shampoo! We love the ombre trend and it’s a great way to add some lightness into your locks without fully committing to being an all-over blonde. Unfortunately, it's normal for the blonde bits to start looking a little brassy - so we'd recommend our Violet Crush Purple Shampoo to banish any unwanted orange tones.

11. Bronde

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Debating between staying brunette and going lighter? Go 'bronde' and enjoy a mixture of the two - the perfect stepping stone into being a full time blonde! Try our Brilliant Brunette Visibly Brighter Shampoo and Conditioner and illuminate your darker locks.

12. Caramel Blonde

With a warm blonde like caramel, it’s important to keep every strand hydrated. Use our Highlight Activating Moisturising Shampoo and Conditioner to moisturise your blonde and reveal brighter tones.

13. Chocolate Blonde 

If you want to boost the highlights in dark locks, try our Brilliant Brunette Rich Radiance Multi-Tone Revealing Shampoo and Conditioner. Fortified with crushed pearls, this duo works to hydrate and nourish every strand to reveal all of the tones.

With so many different shades of blonde to choose from, we hope we’ve given you enough inspiration for working out how to keep your luscious, light locks looking their best.  

Take a look at some of our best products for blondes – from highlight activators to brightening shampoos – and stock up on the Sheer Blonde products that match your hair care needs. 

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