Collections
Product Type
Who we are
Brighten, Hydrate & Neutralise Brassy Tones
Violet Crush
Intense Purple Shampoo
Purple Shampoo
Purple Conditioner
Purple Toning Mask
Discover how to add volume, texture and thickness to fine, thin hair, and the product ranges which will work for your hair type.
Discover our best shampoos, conditioners and treatments for natural, highlighted and balayaged blonde hair.
Orange hair after bleaching happens when the bleach fails to remove darker pigments. Here's how to neutralise post-bleach brassiness.
JOHN FRIEDA © 2026