Purple Toning Mask

Yes. John Frieda Shimmering Silver Shampoo is specially formulated to help neutralise unwanted yellow and brassy tones in naturally grey, white and silver hair. Violet pigments help counteract yellow hues, while the shampoo gently cleanses and the conditioner helps leave hair feeling soft, smooth and shiny. Results may be noticeable in as little as one or two washes, although this will vary depending on your hair.

Yes. Our Shimmering Silver Shampoo and Conditioner are suitable for regular use and can be used daily until you've achieved your preferred level of toning. Because everyone's hair colour, porosity and level of brassiness are different, you may find you need to adjust how often you use the range to maintain your ideal silver tone.

When used as directed, they shouldn't. The formulas contain low levels of violet dyes designed to neutralise yellow tones rather than leave hair looking purple. However, hair that is very porous, chemically treated or heavily damaged may absorb more pigment than healthier hair. If you notice an unwanted purple tint, stop using the product temporarily and switch to a non-colour-depositing or clarifying shampoo until your preferred shade returns.

Shimmering Silver was specifically developed for naturally grey, white and silver hair. While some people with very light blonde or grey-coloured hair may notice reduced yellow tones, the range was not formulated specifically for blonde hair. Similarly, some results may be seen on colour-treated grey hair, but the toning effect may vary depending on your hair colour and condition.

Our Shimmering Silver range combines violet toning pigments with Silver Gloss Technology™ to help brighten naturally grey, white and silver hair. The violet pigments help neutralise unwanted yellow tones, while conditioning ingredients smooth the hair's surface, lock in moisture and boost shine, leaving hair looking brighter, softer and more polished.