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Blonde+ Repair System

Bond Building Shampoo

Gently cleanses hair and helps reverse the signs of damage with each use, for healthier blonde hair.


profiller+ john frieda fine thinning hair before & after

profiller+ john frieda fine thinning hair before & after

profiller+ john frieda products for fine thinning hair

profiller+ john frieda products for fine thinning hair

Achieve your best blonde without compromise. No more trade-offs between colour and visibly healthy hair. Our Blonde+ Repair Bond Building Shampoo is the second step in our 3-step system, to help repair the signs of damage caused by colouring, bleaching and heat styling, for healthier looking, blonde hair. Inspired by salons and powered by science, this is our strongest blonde repair line yet, leaving hair 2 x stronger* and 2 x brighter* after just one use.

Created specifically for the needs of blonde hair damaged from lightening, the Blonde+ Repair Bond Building Shampoo contains a patent-pending Bond Building Plex technology, which repairs, strengthens and nourishes hair, and protects from future damage.

When following our Blonde+ Repair System, and using the Pre-Shampoo Treatment, Bond Building Shampoo and Bond Building Conditioner together, blonde hair is dramatically visibly repaired and 2 x brighter* and 2 x stronger* in just one use

This Bond Building Shampoo gently cleanses hair and adds shine, while building new hydro-bonds directly at the hair fiber, to strengthen and protect from future damage.

As part of the Blonde+ Repair System, this shampoo increases shine, whilst transforming brittle hair into softer, stronger and visibly repaired, brighter blonde hair, after just one use. For beautiful, healthy, blonde hair that looks and feels amazing.

This Bond Building Shampoo for blonde hair is formulated with our patent-pending Bond Building Plex technology, which helps to repair blonde hair damaged from colouring, highlighting or bleaching.

Available in 250ml size

Vegan friendly with no ingredients of animal origin and no animal testing.

*with shampoo & conditioner use vs. a non-conditioning shampoo


Work shampoo gently through wet hair, lather, and rinse well. Follow with Blonde+ Repair Bond Building Conditioner.

Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Coco-Glucoside, Sodium Chloride, Parfum, Glycol Distearate, Propanediol, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Dicetyldimonium Chloride, Isopentyldiol, Cetyl Alcohol, PEG-12 Dimethicone, Dimethyl Isosorbide, Propylene Glycol, Malic Acid, Tetrasodium Glutamate Diacetate, Glycine, PPG-9, Panthenol, Sodium Hydroxide, Sodium Benzoate, Salicylic Acid, Hexyl Cinnamal, Limonene, Linalool

We endeavour to keep the website up to date, however, our formulas do undergo changes from time to time. Please always refer to the ingredient list on the product packaging.


Does this Shampoo contain sulphates?

The Blonde+ Repair Bond Building Shampoo does contain sulphates. The Blonde+ Repair Pre-Shampoo Treatment and the Bond Building Conditioner are however, sulphate-free. For more information on sulphates visit: www.johnfrieda.com/en-uk/ingredients-packaging/

Can Blonde+ Repair System be used on any hair type?

Although specifically created for blonde hair damaged from lightening, the Blonde+ Repair System is safe to use on all hair types, textures and colours.

Do I have to use the entire Blonde+ Repair System to achieve results?

The Blonde+ Repair System delivers maximum results when used as a 3-step system. However, each of the products brighten blonde, instantly soften and smooth hair, and help reverse surface damage.

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