Safe Icon

Formula Safe for the Environment

Our consumers care about the environmental impact of the product they buy, and so do we.

So we are working hard to improve all our products, both new and existing. Only those that meet the Highest Standard of Maximising Biodegradability and Respecting Aquatic Life are awarded with the new icon ‘Formula Safe for the Environment’.


We follow an approach for evaluating ingredient sustainability and their impact on the ecosystem, that is more stringent than required by law. We are committed to use the results to guide ingredient decisions to minimise the negative impact on our planet.

We use stricter criteria which surpass legal requirements.

We believe that we need to Do More for our Planet than required by regulations set before us.

How do we do that? We use stricter criteria for materials with allowable levels of hazards when choosing ingredients, which surpass legal requirements.

We reduce the incidence and level of Hazard emphasizing AQUATIC SAFETY by prioritizing inert, non-toxic ingredients. When alternatives are not available, we reduce the risk by choosing those that are BIODEGRADABLE to minimize the exposure time within the environment.

Legal Requirements

Science Behind

The Science behind it.

Risk = Hazard x Exposure

Hazard is a measure of the potential of a material to cause harm. Risk is the liklihood of a hazardous material to actually cause that harm. Presence of Hazard is not always accompanied by damage. Take water for example, it‘s an integral part of a plants growth. But when the exposure is too high, the plant is overwatered and suffers.

Maximizing Biodegradability & Respecting Aquatic Life

What happens to the product after I have used it?

That depends on two properties: Biodegradability and Aquatic Safety. The combination of these two decides the impact on the environment.

AQUATIC SAFETY refers to the relative safety of aquatic life in the presence of a material. This is the Hazard potential of the material.

BIODEGRADABILTY is the ability of the natural environment to break down a chemical into basic elements so it can blend back in with the earth. This reduces Exposure and minimizes Risk. The resulting basic elements do not harm the aquatic ecosystem which further supports a reduction in presence of hazards.

Aquatic Life-River

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