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Product Type
Who we are
Blonde today, blonder tomorrow. Developed with professional colourists and trusted since the ‘90s, discover the collection behind your best blonde yet. Go brighter, banish brass, restore salon colour, or bring out the brilliance of your natural shade.
Searching for a sun-kissed glow, your coolest platinum, or targeted repair after colouring? Whatever your blonde calls for, we’ve got the formula to answer.
Revitalise, Hydrate & Protect
Lighten, Nourish & Protect
Brighten, Hydrate & Neutralise Brassy Tones
Repair & Protect Blonde Hair
Post shampoo rinse for vibrant shine & enhanced protection
Treatments to enhance & refresh blonde tones between salon visits
Developed with professional colourists, our Blonde collection gives every shade the attention it deserves. Combining advanced science with everyday ease, it’s trusted by blondes everywhere to keep hair looking and feeling its brightest.
Lightens over time for natural-looking results.
Banishes brass for non‑stop, salon blonde.
Reduces breakage and protects natural radiance.
Blonde+ Bond Repair System
Bond Building Shampoo
Sheer Blonde
Brightening Shampoo
Go Blonder
Lightening Shampoo
Violet Crush
Purple Shampoo
Intense Purple Shampoo
Bond Building Conditioner
Pre Shampoo Treatment
Salon Blonde Toners
Champagne Blonde Tone Perfecting Treatment
Platinum Blonde Tone Perfecting Treatment
Honey Blonde Tone Perfecting Treatment
Brightening Conditioner
Intensive Repair Mask
Lightening Conditioner
Lightening Spray
Purple Toning Mask
Purple Conditioner
Silk Waters
Golden Spun Silk Illuminating Water
No two shades of blonde are the same, so you can make your shade of blonde your very own.
Whether you’re a blonde, brunette or redhead, take a look at our round-up of different hair highlighting techniques and trends to refresh your look.
Toners act like a glossing topcoat for your hair, addressing colour issues, and providing glossy richness.
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