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Who we are
Blonde today, blonder tomorrow. Developed with professional colourists and trusted since the ‘90s, discover the collection behind your best blonde yet. Go brighter, banish brass, restore salon colour, or bring out the brilliance of your natural shade.
Searching for a sun-kissed glow, your coolest platinum, or targeted repair after colouring? Whatever your blonde calls for, we’ve got the formula to answer.
Tame frizz and achieve smooth, polished hair.
For brightening and enhancing blonde tones
For restoring volume and strengthening hair
For enhancing and protecting brunette shades
Expertly created for fine or thin hair, our Volume collection delivers instant lift and all‑day fullness. Its formulas restore natural body and bounce, while leaving strands feeling stronger and visibly thicker over time.
Builds thicker, fuller hair instantly.
Boosts body while reinforcing every strand.
Delivers lasting fullness with feather-light feel.
Violet Crush
Purple Shampoo
Intense Purple Shampoo
Purple Conditioner
Purple Toning Mask
Salon Blonde Toners
Honey Blonde Tone Perfecting Treatment
Champagne Blonde Tone Perfecting Treatment
Platinum Blonde Tone Perfecting Treatment
Silk Waters
Golden Spun Silk Illuminating Water
Sheer Blonde
Brightening Conditioner
Go Blonder
Lightening Conditioner
Brightening Shampoo
Blonde+ Bond Repair System
Pre Shampoo Treatment
Bond Building Shampoo
Lightening Spray
Lightening Shampoo
Intensive Repair Mask
Bond Building Conditioner
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