CRUSH BRASSY TONES IN JUST ONE WASH*

Without all these blonde moments, life would be so dull.

But for those of us with blonde hair, we know how hard it is to keep brassy tones at bay. As much as we love those
occasional walks to the salon chair, it is not enough to maintain our pigments daily. If you wish to conserve the cool &
bright salon-fresh blonde, the John Frieda Violet Crush range is here to help crush brassy tones.

It’s science, purple is opposite to yellow on the colour wheel, making it the perfect weapon to fight against brassy-coloured tones.
Our special treatment range consists of an Intense Purple Shampoo that will crush brassy tones in just 1 wash* whilst our
NEW Toning Mask will hydrate, repair, and instantly show results in 1 minute*.

For a more gradual result, use the Violet Crush Purple Shampoo and Conditioner with crushed violet pigments every
other day for ongoing colour control. Used together in your hair care regime, this collection gives you
ongoing colour-boosting power.

Life isn’t perfect, but your blonde hair can be.

Keep calm and go blonde.

*With John Frieda Violet Crush Intense Purple Shampoo. With John Frieda Violet Crush Toning Mask