Life is too short to have brassy hair

CRUSH BRASSY TONES IN JUST ONE WASH*

Without all these blonde moments, life would be so dull.

But for those of us with blonde hair, we know how hard it is to keep brassy tones at bay. As much as we love those
occasional walks to the salon chair, it is not enough to maintain our pigments. If you wish to conserve the cool &
bright salon-fresh blonde, the John Frieda Violet Crush range is here to help crush brassy tones in just one wash*!

It is science, purple is opposite yellow on the colour wheel, making it the perfect weapon to fight against
brassy-coloured tones. Violet Crush Intense Purple Shampoo uses a combination of violet and blue pigments. Based
on colour theory, the addition of blue not only combats yellow tones but balances out orange tones.

For a more gradual result, use the Violet Crush Purple Shampoo and Conditioner with crushed violet pigments every
other day for ongoing colour control. Used together in your hair care regime, this trio gives you ongoing
colour-boosting power.

Life isn’t perfect, but your blonde hair can be.

Keep calm and go blonde.

*With John Frieda Violet Crush Intense Purple Shampoo.

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Intense Purple Shampoo

 
VIOLET CRUSH FOR BLONDES
INTENSE PURPLE SHAMPOO

The Violet Crush Intense Purple Shampoo features violet and blue pigments that instantly transform even the most stubborn brassy tones. For a more intense effect – leave it on for 5 minutes before rinsing.

  • Use weekly, or more often to achieve your level of cool
  • Peroxide & Ammonia free formula
  • Results in just 1 wash!


 

Purple Shampoo

 
VIOLET CRUSH FOR BLONDES
PURPLE SHAMPOO

Our daily blonde maintenance. Violet Crush Purple Shampoo helps maintain and neutralise unwanted yellow tones without over-toning to restore bright blonde between salon visits.

  • Use everyday, Peroxide-free & Ammonia-free gentle formula
  • Safe for natural, colour-treated blonde and platinum blonde
  • For gradual, subtle toning


 

Purple Conditioner

 
VIOLET CRUSH FOR BLONDES
PURPLE CONDITIONER

Lightening your hair my result in dry, damaged strands. Our Violet Crush Purple Conditioner hydrates and nourishes blonde hair for a shinier lustrous finish..

  • Use everyday, Peroxide-free & Ammonia-free gentle formula
  • Safe for natural, colour-treated blonde and platinum blonde
  • For gradual, subtle toning


 

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THE BLONDER THE BETTER


Notice anything blonder about me?
Try the John Frieda Violet Crush range to K.O. even the most stubborn
yellow-undertones from blonde hair. Hello oh-so cool, oh-so faboulous blonde.

 


Want to know a little secret?
Amy Gerard is spilling her secret in crushing brassy tones, without over-toning
using John Frieda Violet Crush range. Be ready to be impressed!

 

 
 
MAINTAINING BLONDE HAIR?
EXPLORE OUR BLONDE RANGE
 

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DISCOVER THE VIOLET CRUSH RANGE AT

  • Coles

  • Chemist Warehouse

  • Priceline

  • Woolworths

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