• 250ml size

    250ml size

250ml size
Sheer Blonde

Violet Crush Purple Shampoo for Blondes

Neutralises stubborn brassy tones for cooler, brighter blonde.


Transfrom your blonde from brassy to cool blonde!
Our daily purple shampoo with crushed violet pigment, gradually neutralises unwanted yellow tones without over-toning to restore bright blonde between salon visits.
- Neutralises unwanted brassy tones without over-toning
- Formulated with crushed violet pigments
Safe for use on natural and colour-treated blonde. Peroxide-free and ammonia-free formula.
Previously 'Sheer Blonde Colour Renew Tone-Correcting Shampoo'
Available in 250ml size

Massage shampoo into wet hair, lather and leave on the hair for one minute. Rinse well and follow with Violet Crush Purple Conditioner for blondes. Safe to use as a daily shampoo to fend off brassy tones. For severely brassy hair, try John Frieda Violet Crush Intensive Purple Shampoo.
Best used with Violet Crush Purple Conditioner

Aqua, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Cetyl Alcohol, Betaine, Cocamide MEA, Parfum, Lactic Acid, Malic Acid, Sodium Chloride, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Hydroxide, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, PEG-40 Hydrogenated Castor Oil, Trideceth-9, Sodium Xylenesulfonate, Lavandula Angustifolia Flower/Leaf/Stem Extract, Pentylene Glycol, Bisabolol, Propylene Glycol, BHT, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, CI 60730


What does an intense purple shampoo do for my blonde?

Purple shampoos help to neutralize unwanted yellow and/or orange tones from the hair. For blondes who are looking for more neutral, cooler, or ashier tones, purple shampoos can help offset the warmer tones that appear in blonde hair over time. John Frieda Violet Crush Intensive Purple Shampoo is an intensive shampoo with crushed violet pigments that knocks out unwanted brassiness in just one wash.

Can you use purple shampoo everyday?

We recommend that you use this product no more than 3x a week and use a regular clarifying shampoo and conditioner on other days.

Will John Frieda Violet Crush Purple Shampoo stain my hair purple?

The purple hues in Violet Crush Purple Shampoo are only temporary. With repeated use, extended leave on times, or on damaged, porous hair, ashy or purple tones may be visible after use. To remove, simply wash your hair with a clarifying shampoo. If necessary, repeat until any unwanted color is removed from the hair.

Are John Frieda Violet Crush Shampoos drying?

John Frieda Violet Crush shampoo is not drying to the hair. Bleached hair craves moisture, so this formula is designed to replenish moisture in the hair and restore suppleness, helping to establish normal balance and hydration.


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