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Live Frizz-Free
Frizz battles come in all shapes and sizes.
We made history by ending them.
The first name in the fight against frizz. The original John Frieda® Frizz Ease® serum. In 1990, this launch revolutionised style for once-untamable, frizzy manes. Giving them new freedom and flexibility. Now a collection to target frizz from every angle. Effortlessly mastering any style.
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Be That Blonde
Every day is better blonde.
Light, bright, and absolutely shimmering.
Since 1998, the John Frieda® Sheer Blonde® collection has been making blondes BLONDE. Tailored to deliver what your blonde hair desires most. Not just daily care, but what it takes to keep it the center of attention.
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Start a Brunette Revolution
Brunettes are anything but one-dimensional.
We were the first to recognise it.
Brilliant Brunette®. A collection that changed the game.
The first-ever colour-care range made to enhance brown hair’s unique tones. Dimension for every kind of brunette. From rich caramel to the deepest espresso. Shine on.
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Ignite Red
Red is the fire behind fierce confidence.
Let’s amplify it.
For over a decade, our Radiant Red® collection has kept hair vibrant. Combating the way red hair colour fades on not just 1 or 2, but 3 dimensions. Red doesn’t have to stop.
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INSTANT GLOSS & SHINE
For smooth hair, that leaves your colour looking vibrant and fresh
A powerful trio of shine-boosting essentials for all hairstyles that instantly and weightlessly magnifies sheen to bring out your most radiant shade, whether it’s natural or colour-treated hair. The three-step Vibrant Shine system ditches parabens, silicone and SLS/SLES sulfates that sit on top of your hair with a formula that features 97% biodegradable ingredients to deliver weightless radiance that make all hair shades glisten.