The John Frieda Brand Sustainability Commitment
At John Frieda, our number one focus is on transforming demanding hair into hair that’s just right for you. But that doesn’t have to come at the expense of the planet we live in or the communities we touch. In fact, we are committed to making products that deliver on the highest standards of efficacy and sustainability, so we can continue designing transformative hair products for generations to come.
Ingredients are key to our transformative products. That’s why we will always use the highest quality ingredients and best technologies available for demanding hair, while going above and beyond the safety standards set before us. For more information on specific ingredients, please visit our formula commitment.
The John Frieda Brand is committed to minimising the impact that our work and our products have on the environment around us. For more information on specific goals and projects, please visit our packaging commitment.
We are often asked if John Frieda products are cruelty-free. In our never-ending quest to get our transformative formulas just right, we test our formulas rigorously, but the John Frieda Brand does not test on animals, anywhere in the world. We do not conduct or commission animal testing for our products or our ingredients.
We follow the conventions of the EU and other governmental bans on animal testing for cosmetics. Occasionally, laws and regulations require testing of materials outside of the cosmetics category. Kao’s efforts to find alternatives to animal testing for cosmetics started more than thirty years ago, well before the official EU legislation in 2004.