• 250ml size

    250ml size

  • 475ml size

    475ml size

250ml size
Sheer Blonde

Violet Crush Intense Purple Shampoo for Blondes

Knocks out stubborn brassy tones in one use for cooler, brighter blonde.


With crushed violet and blue pigments, this rich intensive formula counteracts both yellow and orange tones to keep blonde looking lighter and brighter. Our ultra-violet pigmented purple shampoo instantly transforms even the most stubborn brassy tones into cooler, brighter blonde.

  • Safe for use on natural, colour treated, platinum blonde, and lightened brunette hair
  • Peroxide-free
  • Ammonia-free

Available in 250ml and 475ml sizes

Gently massage into wet hair, lather, and rinse well. For more intense results, and to fight stubborn brassiness, leave shampoo on hair for 2-3 minutes. Use daily until your desired color result is achieved. To maintain those results, alternate with your regular shampoo as needed. For best results, follow with Violet Crush for blondes Conditioner. Rinse hands immediately after applying shampoo to hair to avoid purple pigment on your hands.

Best used with Violet Crush Purple Conditioner

Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Sodium Chloride, Cocamide MEA, Fragrance, Lactic Acid, Dimethyl Isosorbide, Cocamidopropyl Betaine, Malic Acid, Cetyl Alcohol, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Disodium EDTA, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, Sodium Xylenesulfonate, Methylchloroisothiazolinone, Methylisothiazolinone, Blue 1, Ext. Violet 2


What does an intense purple shampoo do for my blonde?

Purple shampoos help to neutralize unwanted yellow and/or orange tones from the hair. For blondes who are looking for more neutral, cooler, or ashier tones, purple shampoos can help offset the warmer tones that appear in blonde hair over time. John Frieda Violet Crush Intensive Purple Shampoo is an intensive shampoo with crushed violet pigments that knocks out unwanted brassiness in just one wash.

Can you use purple shampoo everyday?

We recommend that you use this product no more than 3x a week and use a regular clarifying shampoo and conditioner on other days.

Will John Frieda Violet Crush Purple Shampoo stain my hair purple?

The purple hues in Violet Crush Purple Shampoo are only temporary. With repeated use, extended leave on times, or on damaged, porous hair, ashy or purple tones may be visible after use. To remove, simply wash your hair with a clarifying shampoo. If necessary, repeat until any unwanted color is removed from the hair.

Are John Frieda Violet Crush Shampoos drying?

John Frieda Violet Crush shampoo is not drying to the hair. Bleached hair craves moisture, so this formula is designed to replenish moisture in the hair and restore suppleness, helping to establish normal balance and hydration.


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