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Who we are
When humidity hits or after a blow-dry. Straight from the gym or caught in the rain. Wherever frizz finds you, we’ve got the formula to smooth it away.
Glossy spirals or soft waves. Deep moisture or flexible hold. However you define a great curl day, there’s a formula to match your signature style.
Powered by AuraBoost™ technology, our signature scents turn your daily routine into a mood-enhancing ritual.
Serums
The Hydro Sealer Original Serum
Frizz Ease
Secret Agent Touch-Up Crème
Go Blonder
Lightening Shampoo
Dream Curls
Curl Reviver Mousse
Violet Crush
Intense Purple Shampoo
Pro Filler+
Hair Growth Serum
Volume Lift
The Original Root Booster
Backed by decades of innovation, crafted for every hair type. Explore our iconic collections to find your perfect match.
Nourish, Define & Hydrate Curls & Waves
Infinite Smooth
Frizz Resistant , Smoother Hair
Miraculous Recovery
Repair Frizzy & Damaged Hair
Thicker, Fuller Hair
Sheer Blonde
Revitalise, Hydrate & Brighten Blonde Hair
Brighten, Hydrate & Neutralises Brassy Tones
Lighten, Nourish & Protect
Blonde+ Repair
Repair & Protect Blonde Hair
Instant Texture, Body & Volume
Brilliant Brunette
Enhance & Protects Brunette Hair
Radiant Red
Enhance & Protect Red Hair
Shimmering Silver
Enhance & Protect Grey Hair
Precision Foam Colour
Salon-Quality Colour At Home
The Best Layered Haircuts for all Hair Types
Discover the best layered hairstyles for all hair types, from long layered looks to shaggy bobs.
Mid-Lenth and Shoulder-Length Hairstyles
Medium length hair is so versatile - so make the most of what you’ve got. Here are our favourite shoulder-length haircuts.
Guide to Hair Toners
Toners act like a glossing topcoat for your hair, addressing colour issues, and providing glossy richness.
9 Ways to Make Your Hair Grow Faster
Whether your latest trim’s a bit short or you want a long, strong mane, here’s how to help your hair grow.
JOHN FRIEDA © 2026