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Violet Crush
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The platinum treatment.This purple toning mask reduces breakage, hydrates hair, and neutralises brassy tones instantly*. With Crushed Violet Pigments to restore salon coolness and Pro-Vitamin B5 to strengthen, its intensely nourishing formula delivers luminous, platinum results in minutes.
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The details: Results in 1 use** Up to 94% less hair breakage*** Up to 84% reduced combing force*** Developed with professional colourists With AuraBoost, our mood-boosting scent For natural and colour-treated blondes
Vegan, silicone-free formula. Packaging made with xx% Post Consumer Recycled Material (container only).
*When following the total routine. **Mask and intense shampoo. ***Compared to standard shampoo.
1. After shampooing, generously apply the mask evenly through wet hair and comb through.
2. Leave on for 1-3 minutes (no more than 5 minutes).
3. Rinse well. Use weekly to maintain a cool, bright blonde.
Water/Aqua/Eau, Cetearyl Alcohol, Isopropyl Palmitate, Dicocoylethyl Hydroxyethylmonium Methosulfate, Behenamidopropyl Dimethylamine, Behentrimonium Chloride, Steartrimonium Chloride, Propylene Glycol, Dipropylene Glycol, Lactic Acid, Isopropyl Alcohol, Panthenol, Ethylhexylglycerin, Citric Acid, Phenoxyethanol, Fragrance/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Basic Violet 2, HC Blue No.16
95% naturally derived ingredients* (*Including water). 99% biodegradable** (**Based on all ingredients according to OECD guidelines and including water).
Our formulas do undergo changes. Please always refer to the ingredient list on the product packaging.
Wash with our Violet Crush Purple Shampoo to gently dial down yellow tones.
Follow with our Violet Crush Purple Conditioner to nourish the hair and lock in a cool, bright finish.
Once a week, swap your conditioner for our Violet Crush Toning Mask for an intense dose of nourishment and colour correction.
Strands feel softer, stronger, and instantly cooler in tone, with platinum shine restored in minutes.
BEFORE
AFTER
Bright and uplifting, citrusy notes of bergamot, lemon, and grapefruit flow into Dreamwood for a scent that glows like golden hour.
Fresh, citrusy-green florals with a light, luminous feel. Clean and uplifting, designed to feel bright without being sharp.
Citrus zest, green floral facets, soft airy musks.
Radiant. Fresh. Effortlessly bright.
Purple Shampoo
Intense Purple Shampoo
Purple Conditioner
Purple Toning Mask
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