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Violet Crush
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Banish brass. Stay platinum. This daily purple shampoo gradually neutralises yellow tones for bright, hydrated, brass-free blondness*. With a potent blend of Crushed Violet Pigments and Pro Vitamin B5, its hydrating, non stripping formula gets to work instantly with lasting results, bringing back your coolest, strongest blonde with every wash.
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The details: Stop brassiness between salon visits Developed with professional colourists With AuraBoost, our mood-boosting scent For natural and colour-treated blondes
Vegan, silicone-free formula. Packaging made with xx% Post Consumer Recycled Material (container only).
*When following the total routine, including mask. *Compared to standard shampoo.
1. Gently massage shampoo into wet hair and lather.
2. Leave on for 1 minute.
3. Rinse well. For best results, follow with Violet Crush Conditioner. Use daily until desired colour is achieved.
Water/Aqua/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Citric Acid, Sodium Chloride, Hydrogenated Vegetable Oil, Glyceryl Oleate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Caprylate, Panthenol, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Fragrance/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Acid Blue 9, Acid Violet 43
95% naturally derived ingredients* (*Including 79% water). 98% biodegradable** (**Based on all ingredients according to OECD guidelines and including 79% water).
Our formulas do undergo changes. Please always refer to the ingredient list on the product packaging.
Wash with our Violet Crush Purple Shampoo to gently dial down yellow tones.
Follow with our Violet Crush Purple Conditioner to nourish the hair and lock in a cool, bright finish.
Once a week, swap your conditioner for our Violet Crush Toning Mask for an intense dose of nourishment and colour correction.
Your blonde looks instantly cooler and brighter, with brassy tones neutralised from first use.
BEFORE
AFTER
Bright and uplifting, citrusy notes of bergamot, lemon, and grapefruit flow into Dreamwood for a scent that glows like golden hour.
Fresh, citrusy-green florals with a light, luminous feel. Clean and uplifting, designed to feel bright without being sharp.
Citrus zest, green floral facets, soft airy musks.
Radiant. Fresh. Effortlessly bright.
Purple Shampoo
Intense Purple Shampoo
Purple Conditioner
Purple Toning Mask
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