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Violet Crush
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The platinum protector.This go-to purple conditioner nourishes your blonde, restoring coolness and neutralising any leftover brassy tones after cleansing with our Violet Crush shampoo. Infused with real Crushed Violet Pigments to neutralise warmth, its dual-action formula also features Pro-Vitamin B5 to support stronger, moisturised strands.
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The details:Pure platinum results in 1 use*Helps maintain cool, bright tones**Developed with professional colouristsWith AuraBoost, our mood-boosting scentFor natural and colour-treated blondes
Vegan, silicone-free formula. Packaging made with xx% Post Consumer Recycled Material (container only).
*When used together with mask. **When following the total routine, including mask.
1. After shampooing, squeeze out excess water.
2. Smooth the conditioner through your mid-lengths and ends.
3. Rinse well. Use after every wash to maintain your cool blonde.
Water/Aqua/Eau, Cetearyl Alcohol, Isopropyl Palmitate, Dicocoylethyl Hydroxyethylmonium Methosulfate, Behenamidopropyl Dimethylamine, Behentrimonium Chloride, Steartrimonium Chloride, Propylene Glycol, Dipropylene Glycol, Lactic Acid, Isopropyl Alcohol, Panthenol, Ethylhexylglycerin, Citric Acid, Phenoxyethanol, Fragrance/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Basic Violet 2, HC Blue No.16
96% naturally derived ingredients* (*Including water). 99% biodegradable** (**Based on all ingredients according to OECD guidelines and including water).
Our formulas do undergo changes. Please always refer to the ingredient list on the product packaging.
Wash with our Violet Crush Purple Shampoo to gently dial down yellow tones.
Follow with our Violet Crush Purple Conditioner to nourish the hair and lock in a cool, bright finish.
Once a week, swap your conditioner for our Violet Crush Toning Mask for an intense dose of nourishment and colour correction.
Your blonde feels nourished and protected, with cool, bright tones kept true after every wash.
BEFORE
AFTER
Bright and uplifting, citrusy notes of bergamot, lemon, and grapefruit flow into Dreamwood for a scent that glows like golden hour.
Fresh, citrusy-green florals with a light, luminous feel. Clean and uplifting, designed to feel bright without being sharp.
Citrus zest, green floral facets, soft airy musks.
Radiant. Fresh. Effortlessly bright.
Purple Shampoo
Intense Purple Shampoo
Purple Conditioner
Purple Toning Mask
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