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Violet Crush
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Instantly cooler, brighter blonde. This intense purple shampoo neutralises yellow tones for pure platinum results in just one use*. With Crushed Violet Pigments and Pro Vitamin B5, its rich toning formula works fast to deliver bright, hydrated, brass free blondness**, bringing your blonde back to salon cool in minutes.
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The details: Instantly restores coolness Developed with professional colourists With AuraBoost, our mood-boosting scent Formulated without ammonia and peroxide For natural and colour-treated blondes
Vegan, silicone-free formula. Packaging made with xx% Post Consumer Recycled Material (container only).
*When using the intense shampoo and mask. **When following the total routine, including mask.
1. Gently massage shampoo into wet hair, lather, and leave on for 1-3 minutes.
2. Rinse well.
3. For best results, follow with Violet Crush Conditioner.
4.Use weekly or as needed to banish brassiness.
Warning: For external use only. Avoid contact with eyes. In case of contact, rinse thoroughly. Use as directed. Keep out of reach of children. Rinse hands immediately after use to avoid staining.
Water/Aqua/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Citric Acid, Sodium Chloride, Hydrogenated Vegetable Oil, Glyceryl Oleate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Caprylate, Panthenol, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Fragrance/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Acid Blue 9, Acid Violet 43
94% naturally derived ingredients* (*Including water). 98% biodegradable** (**Based on all ingredients according to OECD guidelines and including water).
Our formulas do undergo changes. Please always refer to the ingredient list on the product packaging.
Wash with our Violet Crush Purple Shampoo to gently dial down yellow tones.
Follow with our Violet Crush Purple Conditioner to nourish the hair and lock in a cool, bright finish.
Once a week, swap your conditioner for our Violet Crush Toning Mask for an intense dose of nourishment and colour correction.
Your blonde feels deeply cared for and instantly cooler in tone, with softness and strength restored in minutes.
BEFORE
AFTER
Bright and uplifting, citrusy notes of bergamot, lemon, and grapefruit flow into Dreamwood for a scent that glows like golden hour.
Fresh, citrusy-green florals with a light, luminous feel. Clean and uplifting, designed to feel bright without being sharp.
Citrus zest, green floral facets, soft airy musks.
Radiant. Fresh. Effortlessly bright.
Purple Shampoo
Intense Purple Shampoo
Purple Conditioner
Purple Toning Mask
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