HOW TO DEEP CONDITION YOUR HAIR LIKE A PRO

Take a break – you deserve it - and give yourself some well-deserved pampering. If your hair’s feeling a little frazzled, now’s the time to invest in one of our deep conditioning hair masks to get it in tip-top condition for the summer.

All of our deep conditioning treatments are expertly-designed to leave your hair revitalised, hydrated and nurtured. Simply sit back, relax and let our products work their magic to smooth and reduce the appearance of your split ends.

What is deep conditioning?

A deep conditioning treatment nourishes hair more intensely than regular conditioners. Whether you’re concerned with dryness, damage or split ends, a deep conditioner is the perfect addition to your hair care regime to boost your hair’s health.

Depending on the condition of your hair, you should use a deep conditioning treatment around once a week. However, if your hair feels dry and stressed, you can use them up to 2-3 times a week.

What are the benefits of using a deep conditioner?

Deep conditioning treatments come with multiple benefits:

• Hydrate and soften hair damaged by dyeing, heat styling or bleaching
• Improve hair elasticity and restore moisture
• Prevent and reduce the appearance of hair breakage 

What’s the difference between normal conditioners and deep conditioners?

Regular conditioners moisturise and strengthen the surface of your hair, have a thinner consistency, and only need to stay on for 1-2 minutes to work. Deep conditioners and hair masks strengthen and moisturise the cuticles inside your hair, have a thicker consistency, and need to stay on for between 5-15 minutes to work.

How to use deep conditioning hair masks

1. Shampoo your hair with your usual shampoo, then rinse with lukewarm water
2. Liberally apply the deep conditioning treatment to your lengths using your fingers
3. Wait as long as your product's instructions specify for the mask to absorb into your hair. Top tip – put on a shower cap to keep your treatment in one place while you wait
4. Rinse until your hair runs clear with lukewarm water
5. Wrap your hair in a microfibre turban and gently pat dry
6. Style as usual 

Can you leave a hair mask on too long?

It depends. If you’re applying a hair mask to dry hair to condition it overnight, the answer is no - dry hair is less porous than wet hair, so there’s no risk of your hair absorbing ‘too much’ of the product. Just make sure you wash, lightly condition and rinse your hair thoroughly in the morning.

However if you’re applying a deep conditioner to wet hair, rinse it out when you’re advised to. Wet hair is very absorbent, and could end up taking on too much of the hair mask which will result in lank, greasy hair – even after you rinse.
 

Our best hair mask for brassy blonde hair: Violet Crush Purple Toning Mask

Say goodbye to brassy blonde locks and get ready for salon-fresh blonde in minutes. Our Violet Crush Purple Toning Mask for Blondes is formulated with crushed violet pigments and knocks out unwanted brassiness in just one minute.

This hydrating and toning hair mask is formulated with crushed violet pigments to neutralise stubborn orange and brassy tones for even, perfect toning from the comfort of your own home.

Our best hair mask for blonde hair: Go Blonder Intensive Repair Mask

Future-proof and care for your blonde with our Go Blonder Intensive Repair Mask. This caring, hydrtaing hair mask for blondes instantly nourishes blonde hair and protects against future damage.

Made with our Citrus Botanical Blend, it strengthens and smooths as it restores softness and shine, giving your blonde a fresh boost and helping it stay healthy looking from the very first use.

Our best hair mask for frizzy hair: Miraculous Recovery Deep Conditioner

Give frizzy hair the care it deserves. Our Miraculous Recovery Deep Conditioner sinks into stressed, frizzy strands to repair damage at the cuticle layer - the outer surface where heat, colour, and styling can be hardest on hair.

This restorative conditioner is made with fortifying ceramides and Anti‑Damage Technology to smooth frizz and boost shine for stronger, healthier‑looking hair.

Our best hair mask for curls: Dream Curls Deep Conditioner

Hydrate, nourish and define your curls with Dream Curls Deep Conditioner. This intensive conditioner for nautural curly hair is a total revival for dehydrated and stressed curls, smoothing frizz and detangling in minutes.

Infused with deeply nourishing Rosehip Oil and our Curl-Enhancing Technology, its formula delivers a surge of moisture to restore healthy bounce, definition, and shape.