Purple Shampoo 101: How to Use Purple Shampoo

If there’s one product every blonde needs, it’s a purple shampoo! To keep your light locks from looking yellow or dull, keep reading and discover everything you need to know to get the best from your blonde and wave goodbye to brassiness!

How does purple shampoo work?

You may be asking how does purple shampoo work? To explain exactly how it works, we’re going to get a little technical! In the colour theory, purple is opposite on the wheel to yellow. Essentially, the purple acts as a toner that helps to reduce those yellow/orange hues and transform your hair to cool, ashy blonde.

purple shampoo spilling out of the tube

How often should I use purple shampoo?

It completely depends on your hair type and current shade, so we recommend observing your locks before use. The John Frieda Violet Crush Purple Shampoo is suitable for every day use to keep your blonde away from brassiness. It gradually neutralises brassy tones without over-toning, so this formula may be a good one to try if you have never used a purple shampoo before. The NEW John Frieda Violet Crush Intensive Purple Shampoo is a new addition to the range. This ultra-violet pigmented intensive purple shampoo instantly transforms even the most stubborn brassy tones into cooler, brighter blonde - we recommend to use weekly, or as needed to reach your desired level of cool tones. The John Frieda Intensive Purple Shampoo utilises patent-pending technology, which allows the product to contain both violet AND blue pigments. This in turn will tackle both yellow and orange tones, for a more powerful neutralising effect. Once you achieve your desired cool effect, use the daily purple shampoo and conditioner  to help maintain this tone.

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Is purple shampoo only for blondes?

Whilst it is essential for any bleached blonde, if your caramel ombre is looking too warm or your chestnut looking a little too red, you can use purple shampoo in the same way as a blonde and reduce any brassiness.


How long do I leave purple shampoo on my hair for?

Again, this totally depends on your hair as well as what product you are using. We would recommend to stay with the instructions on the package. Different formulas vary and can range from rinsing immediately to leaving on for 5 minutes or longer. A purple shampoo will not dye your hair but if you leave it on for too long you could find yourself with a little lilac staining. It’s easy enough to get rid of - just wash your hair with a clarifying shampoo to reduce the tint!

purple shampoo tubes

Ready to say goodbye to brassiness and make your blonde the best it can be? Discover Violet Crush range of daily and weekly purple shampoos.

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