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  • 500ml


Deep Sea Hydration

Moisturising Shampoo

Intensely hydrating shampoo with nutrient-rich seaweed to visibly repair, strengthen and smooth in just one use.


profiller+ john frieda fine thinning hair before & after

profiller+ john frieda fine thinning hair before & after

profiller+ john frieda products for fine thinning hair

profiller+ john frieda products for fine thinning hair

Transform damaged, dry hair into hydrated, silky-soft hair that feels as good as it looks. Infused with nutrient-rich seaweed, Deep Sea Hydration Moisturising Shampoo, along with the Deep Sea Hydration Conditioner and Mask, erases 100%* of damage in just one use.

Deep Sea Hydration Shampoo is a gentle SLS/SLES sulphate-free shampoo for dry hair that delivers a rush of moisture for instant smoothness.


The Deep Sea Hydration Shampoo restores essential moisture, smoothness and strength to dry, dehydrated hair, leaving it instantly nourished and detangled.

Our hydrating shampoo is formulated for dry hair, dull, rough hair, and damaged hair lacking moisture and shine.

This moisturising shampoo features our Silk-Hydration Technology and is formulated with nutrient-rich seaweed and a super-smoothing alternative to silicone for silky hair, instant detangling and healthy movement.


  • SLS/SLES Sulphate Free
  • Vegan friendly with no ingredients of animal origin and no animal testing
  • Silicone-Free
Available in 250ml & 500ml size
Through our partnership with 4ocean, the John Frieda Deep Sea Hydration collection will help the ocean plastic crisis. For every pound of plastic used in the Deep Sea Hydration packaging, 4ocean will clean up at least the same weight in ocean plastic, helping to reduce overall plastic waste from our oceans.

*damage to surface smoothness


Completely soak your hair and scalp with water. Dispense a small amount of shampoo into hands, along with a small amount of water and massage into scalp, working up a lather. Rinse thoroughly with cool water. Follow with Deep Sea Hydration Moisturising Conditioner. If you’re new to sulphate-free formulas, it may take several washes until your hair adjusts.

Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Decyl Glucoside, CocoGlucoside, Glycol Distearate, Hydroxypropyl Methylcellulose, Cocamide MEA, Parfum, Lactic Acid, Polyquaternium-10, Cocos Nucifera Oil, Erythritol, Polyester-11, Polyester-37, Propanediol, Dimethyl Isosorbide, Guar Hydroxypropyltrimonium Chloride, Isopentyldiol, Sodium Chloride, Sodium Hydroxide, Panthenol, Butylene Glycol, Fucus Vesiculosus Extract, Sodium Benzoate,
Methylchloroisothiazolinone, Methylisothiazolinone, Alpha-Isomethyl Ionone, Limonene, Linalool.
We endeavour to keep the website up to date, however, our formulas do undergo changes from time to time. Please always refer to the ingredient list on the product packaging.


Is Deep Sea Hydration Moisturising Shampoo sulphate free?

The Deep Sea Hydration Moisturising Shampoo does not contain SLS/SLES (Sodium Lauryl/Sodium Laureth Sulphate) sulphate surfactants.

My Deep Sea Hydration Shampoo doesn’t lather, spread or perform like my normal shampoo. Why is this? What can I do?

Sulphate-free shampoos behave differently than sulphate-containing formulas. Specifically, they lather, spread, and cleanse differently. To aid in spreadability and lather there are usage tips:

  • First, make sure you are applying to soaking wet hair and massaging in shampoo thoroughly.
  • Second, try adding a splash of water as needed to increase lather and spreadability. Try this first instead of adding additional shampoo because a little of the Deep Sea Hydration Moisturising Shampoo goes a long way.
  • Lastly, you can add more shampoo, but be sure you rinse your hair out well. Without thorough rinsing, hair could feel crunchy or sticky.

Is the Deep Sea Hydration Moisturising Shampoo safe to use on colour-treated hair?

Yes, the Deep Sea Hydration Moisturising Shampoo can used on both natural and colour-treated hair to instantly restore silky smoothness and moisture.

How long will it take to see results after using the Deep Sea Hydration Moisturising Shampoo?

The benefits of the Deep Sea Hydration Moisturising Shampoo are apparent after one use. The formula gently cleanses and instantly restores silky smoothness & moisture to dry, rough hair.

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