The John Frieda Brand believes that the plastic we use should be made within limits our one planet can safely handle. We believe plastic should never enter nature, but that every piece should either be reused or recycled.  

 Our 2025 Goals:

  • Ensure that all of our packaging is recyclable or re-useable
  • Increase the usage of PCR*, achieving 50% PCR by 2025 (percentage based on the whole package)
  • Reduce the amount of virgin plastic used by 25%, using 2017 as a baseline

 Our Progress:

In 2020 we are exploring new ideas and innovative approaches to packaging that help us make progress every year toward our 2025 packaging goals.

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