The John Frieda Brand knows that demanding hair is complicated and unique, and in our quest for transformative formulas, we never compromise safety. All of our products are rigorously tested to pass and exceed the safety standards that are set before us. When it comes to our formulations, we are committed to always using transformative ingredients you can trust, to deliver results you can see and feel.
What are parabens?
Parabens are a type of preservative, used in cosmetic products to extend shelf life and prevent the growth of harmful bacteria and mold.
Our POV: We consider parabens to be safe and effective preservatives when used as directed by EU and other regulatory authorities. None of the
extensive research carried out on the parabens has indicated a potential risk of harm to human health and parabens remain amongst the safest of preservatives
in today’s cosmetic products. The latest research on parabens was reviewed by the European Commission’s independent scientific expert committee (the
Scientific Committee on Consumer Safety (SCCS)) and the Cosmetic Ingredient Review (CIR) Expert Panel. Both the CIR and SCCS have positively approved
the safe use of parabens in cosmetic products. Other independent groups, the American Cancer Society, the FDA, and Cancer Research Centers, have looked
for many different causes for cancer but have never found any evidence of risk from parabens. However, parabens are just one the preservative systems we use
in our products, and many of our products do not contain them. If present, they will be clearly listed as one of the following ingredients:
What are sulfates?
What are sulphates? Sulphates are a type of cleansing ingredient used in hair care products to help remove unwanted dirt, oil, and buildup. Through our
research, we have identified gentle, mild sulfates (“ethoxylated sulfates” if you’re wondering), that are powerfully effective in washing away unwanted
accumulations, yet gentle enough for scalp and hair. When formulated in just the right way, these sulphates can help to keep blonde looking light and bright, red looking bold and vivid, brunette looking rich and multi-dimensional, and curls looking defined and bouncy.
Our POV: The John Frieda Brand is extremely particular about the types of sulphates we use. We use mild, gentle sulphates to get the best results possible for demanding hair. These sulphates won’t fade your hair colour or ruin your style– we know because we’ve tested them on every shade, texture, thickness, and curl pattern!
What are silicones?
Silicones work by forming a microscopically thin and flexible coating on hair, creating a barrier against frizz and humidity, while locking in nourishing moisture when applied to wet or damp hair. There are hundreds of different types of silicones that deliver various benefits for hair.
Our POV: The John Frieda Brand believes that silicones are a modern day miracle that, when used correctly, can deliver powerful transformation for demanding hair. We use a variety of silicones for different demanding hair types, to smooth frizz, add softness and shine, provide colour protection, detangle, reduce fly-aways, and to seal split ends. The types of silicone used in our formulas are never drying and, when used properly, do not create unwanted heaviness. They are easily removed by shampooing, and do not build up on nor harm the hair.