What does an intense purple shampoo do for my blonde?

Purple shampoos help to neutralize unwanted yellow and/or orange tones from the hair. For blondes who are looking for more neutral, cooler, or ashier tones, purple shampoos can help offset the warmer tones that appear in blonde hair over time. John Frieda Violet Crush Intensive Purple Shampoo is an intensive shampoo with crushed violet pigments that knocks out unwanted brassiness in just one wash.

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