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Published on 8 September, 2025
Sulphate-free shampoos are on the rise, and they’re widely becoming a haircare staple for many people. But what are sulphates, and why would you choose to use a sulphate-free shampoo? Our handy guide can tell you everything you need to know without getting in a lather. What are sulphates? Sulphates are chemicals used as cleaning agents, and they’re widely found in shampoos, shower gels and shaving gels to create a bubbly, foaming texture. The most common sulphates used in personal care cleansers and cleaning products are sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES).
What is sulphate-free shampoo? Put simply, sulphate-free shampoo is a gentle cleansing shampoo made without sulphates. Sulphate-free shampoos still effectively clean hair that has a mild to moderate accumulation of oils, dirt, or styling products - handy for people who like to wash more frequently. For people who wash their hair less frequently or use lots of leave-in products, shampoos containing sulphates are more appropriate. What is sulphate-free conditioner? Since sulphates are typically found in cleansing agents, conditioners tend to already be sulphate-free. Sulphate-free shampoo benefits Gentle cleansing for your scalp and the skin around your hairline Hair feels conditioned immediately after washing Leaves hair soft and smooth Kind to curly hair, which tends to need more conditioning
How to use sulphate-free shampoo When you switch to using a sulphate-free shampoo, you’ll find it’s much less foamy than your sulphated shampoos – don’t be tempted to use more product than you normally would to get the same amount of lather. Make sure your hair is thoroughly soaked – add a small amount of shampoo onto your scalp and roots, and apply it from the nape of your neck upwards for a thorough clean. Spend extra time gently massaging the shampoo into your scalp and lengths – an easy way to boost sulphate-free shampoo’s cleaning abilities is to work it well into your hair. You can add a little more water to create extra lather. If your hair is dirty the first time you use sulphate-free products, you won’t see that much foam as the shampoo will be cleansing your hair, not producing lather. Once your hair is clean, you’ll see more foam.
Can I use sulphate-free shampoo? Anyone is able to use sulphate-free shampoo - it’s great for your hair’s overall visible health and can help to improve the condition of your hair in the long-term. Sulphate-free shampoos deliver deep care with a rich lather. People with naturally curly hair may find that they help with curl definition, reduce frizz, and smooth their hair. Can I use sulphate-free shampoo on coloured hair? You absolutely can – but remember that cleansing your hair may cause hair dyes to fade. Water opens your hair’s cuticle, which lets colour escape faster during washing. Which John Frieda shampoos are sulphate-free? The following John Frieda shampoos don’t contain sulphates: Dream Curls Shampoo
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