How long does John Frieda® Root Blur® Colour Blending Concealer Dark Espresso to Black last?

This root concealer will last in your hair until you shampoo. As with any temporary hair product, however, eventually enough water or sweat will lessen its apparent intensity or remove it. So we recommend touching up with this root concealer on subsequent days if you don’t shampoo every day. Also, if you restyle or change the location of your part each day or throughout the day, you may expose other areas requiring product coverage.

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