This shampoo for blonde hair addresses the specific needs of blondes – to maintain true-to-tone blonde colour. Whilst many competitive colour-protection products on the market focus primarily on addressing colour retention of all pigments, the Everlasting Blonde Shampoo and Everlasting Blonde Conditioner, formulated specifically for blondes, helps with stopping pigment loss and maintaining the tonal integrity of the blonde colour. This blonde shampoo protects blonde colour whilst delivering that “just from the salon” feel to your blonde hair.