Collections
Product Type
Who we are
Volume Lift
Available In:
The everyday lift.This shampoo builds natural body and bounce, cleansing away oils and build‑up for lasting volume without the weight. Infused with peptides to help strengthen strands, it leaves hair looking and feeling fuller and thicker, with up to 45% more volume* so your style is light, lifted, and sure to last.
See Less
The details:Lightweight, volumising formulaLeaves hair with fullness and movementWith AuraBoost, our mood-boosting scentTested by dermatology expertsSafe for colour‑treated hair
Vegan, silicone-free formula. Packaging made with 45% Post Consumer Recycled Material (container only).
*Compared to unwashed hair.
1. Gently massage shampoo into wet hair and lather.
2. Rinse well.
3. Follow with Volume Lift Weightless Conditioner for best results.
Water/Aqua/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Sodium Chloride, Cocamidopropyl Betaine, Lactic Acid, Glyceryl Oleate, Sorbitan Caprylate, Guar Hydroxypropyltrimonium Chloride, Panthenol, Tetrasodium Glutamate Diacetate, Hydrolyzed Vegetable Protein, Hydrolyzed Rice Bran Protein, Hydrolyzed Soy Protein, Kappaphycus Alvarezii Extract, Laminaria Saccharina Extract, Citric Acid, Glycine, Ethylhexylglycerin, Sodium Benzoate, Phenoxyethanol, Fragrance/Parfum, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Pinene26 Ingredients
95% naturally derived ingredients* (*Including 81% water). 98% biodegradable** (**Based on all ingredients according to OECD guidelines and including 81% water).
Our formulas do undergo changes. Please always refer to the ingredient list on the product packaging.
Massage Volume Lift Lightweight Shampoo into wet hair, focusing on the roots. Rinse clean.
Next, smooth Volume Lift Lightweight Conditioner through mid‑lengths and ends. Finger‑comb or brush through, then rinse for a soft, airy finish.
Finally, add your chosen Volume Lift styling product to towel‑dried hair. Comb through and blow‑dry to lock in lift.
Strands feel clean, lifted, and full of natural volume that lasts all day.
BEFORE
AFTER
Fresh and confident, with a lift that’s felt instantly. Juicy pear meets light wood and warm amber, creating an energy surge that starts bold and settles into a warm, all-day scent.
Crisp, airy, and weightless with a fresh, modern energy. Designed to feel light on the senses while still present.
Pear, ivy, mandarin, airy green notes
Energetic. Light. Full of movement.
Pushed-up Dry Texture Spray
Hold the Lift Hairspray
Lightweight Conditioner
Kickstarter Thickening Mousse
The Original Root Booster
Lightweight Shampoo
Thickening Blow-Out Spray
Weightless Silk Strengthening Water
Body Building Style Primer
JOHN FRIEDA © 2026