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JOHN FRIEDA

133707_JF_2026_New_Website_ProductDetailPage_Desktop_960x968_VL_FOP_Body Building Style Primer 90ml

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133707_JF_2026_New_Website_ProductDetailPage_Desktop_960x968_VL_BOP_Body Building Style Primer 90ml

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Volume Lift

Body Building Style Primer

Builds lasting volume and lift for effortless styling.

Available In:

90ml

Big hair energy.
This pre-styling primer is formulated with peptides, known to strengthen the follicle and boost volume before you even style. Its formula preps every strand for lasting lift and movement, all while protecting against heat up to 230°C. The result is hair with visible body and natural shine that holds all day.

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Key Benefits

The details:
Your ultimate styling foundation
Pairs inner strength with outer volume
With AuraBoost, our mood-boosting scent
Tested by dermatology experts
Safe for colour‑treated hair

Vegan, silicone-free formula. Packaging made with 65% Post Consumer Recycled Material (container only).

How To Use

1. Dispense 2-3 pumps into your palm and smooth through towel-dried hair.

2. Comb to distribute evenly from root to tip.

3. Style as desired.

Ingredients

Water/Aqua/Eau, Hydrolyzed Corn Starch, VP/VA Copolymer, Polyquaternium-37, Hydrolyzed Rice Bran Protein, Hydrolyzed Soy Protein, Kappaphycus Alvarezii Extract, Coco-Glucoside, Ethylhexylglycerin, Panthenol, Laminaria Saccharina Extract, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycine, Isopropyl Alcohol, Hydrolyzed Vegetable Protein, Laurtrimonium Chloride, Sodium Bisulfite, Tetrasodium EDTA, Citric Acid, Phenoxyethanol, Sodium Benzoate, Fragrance/Parfum, Citronellol, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Pinene

96% naturally derived ingredients* (*Including 93% water).
96% biodegradable** (**Based on all ingredients according to OECD guidelines and including 93% water).

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Our formulas do undergo changes. Please always refer to the ingredient list on the product packaging.

The total routine

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STEP 1

The Cleanse

Massage Volume Lift Lightweight Shampoo into wet hair, working up a rich lather.

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STEP 2

The Condition

Next, smooth Volume Lift Lightweight Conditioner through mid‑lengths and ends. Rinse well.

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STEP 3

The Style

Then, smooth Body Building Style Primer from roots to ends on towel‑dried hair. Comb through for even coverage, then style with heat protection up to 230°C.

The results

Strands feel light as air, strengthened from within, and primed for your next move.

moisture

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BEFORE

AFTER

fragrancefull

About the Volume Fragrance

Fresh and confident, with a lift that’s felt instantly. Juicy pear meets light wood and warm amber, creating an energy surge that starts bold and settles into a warm, all-day scent.