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JOHN FRIEDA

133707_JF_2026_New_Website_ProductDetailPage_Desktop_960x968_Blonde_SB_Brightening Shampoo 250ml

133707_JF_2026_New_Website_ProductDetailPage_Mobile_430x500px_Blonde_SB_Brightening Shampoo 250ml-1

133707_JF_2026_New_Website_ProductDetailPage_Desktop_960x968_Blonde_SB_Brightening Shampoo 250ml-1

133707_JF_2026_New_Website_ProductDetailPage_Mobile_430x500px_Blonde_SB_Brightening Shampoo 250ml

133707_JF_2026_New_Website_ProductDetailPage_SecondaryImages_Packshot_BA_Desktop_960x968px_SB_Brightening Shampoo 250ml

133707_JF_2026_New_Website_ProductDetailPage_SecondaryImages_Packshot_BA_Mobile_430x500px_SB_Brightening Shampoo 250ml

133707_JF_2026_New_Website_ProductDetailPage_Desktop_960x968_Blonde_SB_Brightening Shampoo 250ml-2

133707_JF_2026_New_Website_ProductDetailPage_Mobile_430x500px_Blonde_SB_Brightening Shampoo 250ml-2

Sheer Blonde

Brightening Shampoo

Gently cleanses, protects, and revitalises your blonde.

Available In:

175ml
250ml
500ml

The original blonde icon.
This shampoo revitalises and protects your blonde, gently cleansing away dulling build-up for a brighter burst of colour. Infused with antioxidant-rich Vitamin C, its lightly clarifying formula refreshes and illuminates natural highlights with every wash.

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Key Benefits

The details:
Up to 96% less hair breakage*
Enhances shine**
Developed with professional colourists
With AuraBoost, our mood-boosting scent
For natural and colour-treated blondes

Vegan, silicone-free formula. Packaging made with xx% Post Consumer Recycled Material (container only).

*Compared to conventional shampoo.
**Compared to unwashed hair.

How To Use

1. Gently massage shampoo into wet hair and lather.

2. Rinse well.

3. For optimal results, finish with Sheer Blonde Brightening Conditioner.

Ingredients

Water/Aqua/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Sodium Chloride, Glyceryl Oleate, Hydrogenated Vegetable Oil, Sorbitan Caprylate, Dicaprylyl Ether, Decyl Glucoside, Lactic Acid, Guar Hydroxypropyltrimonium Chloride, Panthenol, Tetrasodium Glutamate Diacetate, Citric Acid, Ascorbic Acid, Sodium Benzoate, Benzoic Acid, Fragrance/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Caramel

95% naturally derived ingredients* (*Including 77% water).
97% biodegradable** (**Based on all ingredients according to OECD guidelines and including 77% water).

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