Collections
Product Type
Who we are
Salon Blonde Toners
Available In:
The Platinum toner. This five minute treatment enhances and refreshes cool, platinum blonde tones between salon visits. Infused with our Protein Peptide Complex, its high care formula boosts elasticity and strengthens hair, reducing breakage by up to 97%*. It's the (almost) instant fix for keeping your colour where you want it until your next appointment.
See Less
The details: Results in just 2-5 minutes Holds your shade for up to 4 washes Easy one-step process: no mixing, no mess Developed, tested, and used by professional colourists Formulated without ammonia or peroxide
Vegan, silicone-free formula.
*Compared to conventional shampoo.
1. After shampooing, apply the treatment generously to damp hair, distributing evenly from root to tip.
2. Leave on for 2-5 minutes, depending on your desired intensity.
3. Rinse well. Use as needed to maintain your perfect tone.
For a truly custom tone, blend this treatment with our Champagne or Honey toners.
Water/Aqua/Eau, Cetearyl Alcohol, Cetrimonium Chloride, Triheptanoin, Panthenol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hydrolyzed Rice Protein, Hydrolyzed Vegetable Protein, Sodium Hydroxide, Citric Acid, Phenoxyethanol, Sodium Benzoate, Fragrance/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Linalyl Acetate, Acid Red 52, CI 60730, HC Blue No. 12
Our formulas do undergo changes. Please always refer to the ingredient list on the product packaging.
Start with your favourite John Frieda shampoo to cleanse and prep your blonde for toning.
Smooth Platinum Blonde Tone Perfecting Treatment from roots to ends on wet hair. Leave for 2–5 minutes — your shortcut to a cooler, crisper blonde.
Rinse well, then follow with conditioner if your hair needs extra softness.
“Great product for up-keep. Kept my hair looking salon fresh in between appointments!”
Platinum Blonde Tone Perfecting Treatment
Champagne Blonde Tone Perfecting Treatment
Honey Blonde Tone Perfecting Treatment
JOHN FRIEDA © 2026