Collections
Product Type
Who we are
Go Blonder
Available In:
Your blonde, blonder.This lightening spray delivers a natural looking, brighter blonde from the very first spritz. With our Citrus Botanical Blend, the expert formula strengthens strands while gradually lightening hair up to two shades* for a tailored, sun kissed result. Perfect for that beachy look without leaving home.
See Less
The details: Go 2 shades lighter* (skip the lemon juice) Up to 98% less hair breakage** Lightens, nourishes & protects* Works with heattools Developed with professional colourists With AuraBoost, our mood-boosting scent For natural and colour-treated blondes
Vegan, silicone-free formula. Packaging made with xx% Post Consumer Recycled Material (container only).
*Based on the total routine: Shampoo, Conditioner & Spray. **When using Shampoo, Conditioner & Spray, compared to a standard shampoo.
1. Spray carefully onto clean, towel-dried hair.
2. For optimal lightening, use straighteners or curling tongs after blow-drying.
3. Use only after every other hair wash. Do not use more than 10 times between colourings.3. Rinse well. Use weekly to maintain a cool, bright blonde.
Warning: Contains hydrogen peroxide. For external use on scalp hair only. Do not apply to a sensitive, irritated or damaged scalp. Discontinue use if hair breakage or skin irritation occurs. Avoid contact with eyes and other sensitive areas. This product will permanently lighten your hair. Do not use on natural brown or darker shades of hair, intensively bleached hair (lightened 4-8 shades), or platinum or white shades of blonde hair. Do not use on regrowth of less than an inch. Protect surrounding fabrics from overspray.
Water/Aqua/Eau, Hydrogen Peroxide, Polysorbate 20, Etidronic Acid, Sodium Hydroxide, Acetaminophen, Phosphoric Acid, Citrus Limon (Lemon) Peel Oil, Citrus Aurantium Peel Oil, Panthenol, Succinic Acid, VP/VA Copolymer, Polyquaternium-47, Polyquaternium-55, Salicylic Acid, Phenoxyethanol, Sodium Benzoate, Fragrance/Parfum, Benzyl Alcohol, Limonene, Pinene, Acid Violet 43
97% naturally derived ingredients* (*Including 90% water). 99% biodegradable** (**Based on all ingredients according to OECD guidelines and including 90% water).
Our formulas do undergo changes. Please always refer to the ingredient list on the product packaging.
Cleanse and condition with Go Blonder Lightening Shampoo and Conditioner to brighten and soften your blonde.
On damp hair, smooth Go Blonder Intensive Repair Mask through mid lengths and ends. Leave for 2–3 minutes — use weekly or whenever your hair needs extra TLC.
Towel dry, then spritz Go Blonder Lightening Spray evenly through hair. Comb through and style with heat to lighten and lift your blonde.
Blonde lightens gradually to reveal a fresh, sun?kissed result while keeping hair strong.
BEFORE
AFTER
“SO GOOD…10/10”
Bright and uplifting, citrusy notes of bergamot, lemon, and grapefruit flow into Dreamwood for a scent that glows like golden hour.
Fresh, citrusy-green florals with a light, luminous feel. Clean and uplifting, designed to feel bright without being sharp.
Citrus zest, green floral facets, soft airy musks.
Radiant. Fresh. Effortlessly bright.
Lightening Conditioner
Lightening Spray
Lightening Shampoo
Intensive Repair Mask
JOHN FRIEDA © 2026