Collections
Product Type
Who we are
Go Blonder
Available In:
Brighter, stronger, blonder.This conditioner lightens, nourishes, and protects* your blonde in moments. Infused with a Citrus Botanical Blend, its fortifying formula gradually reveals shiny, natural looking highlights for bright, sun-kissed strands in all seasons.
See Less
The details: Go 2 shades lighter* (skip the lemon juice) Up to 98% less hair breakage** Up to 83% reduced combing force*** Nourishes for a shiny, sun-kissed blonde** With AuraBoost, our mood-boosting scent For natural and colour-treated blondes
*Based on the total routine: Shampoo, Conditioner & Spray. **When using Shampoo, Conditioner & Spray, compared to a standard shampoo. ***Compared to non-conditioning shampoo.
Vegan, silicone-free formula. Packaging made with xx% Post Consumer Recycled Material (container only).
1. After cleansing with Go Blonder Lightening Shampoo, squeeze out excess water.
2. Smooth the conditioner through your mid-lengths and ends.
3. Rinse well. For optimal lightening, follow with the Go Blonder Lightening Spray.
Water/Aqua/Eau, Cetearyl Alcohol, Isopropyl Myristate, Behentrimonium Chloride, Dicocoylethyl Hydroxyethylmonium Methosulfate, Dipropylene Glycol, Propylene Glycol, Panthenol, Sodium Hydroxide, Tetrasodium Glutamate Diacetate, Citrus Limon (Lemon) Peel Oil, Citrus Aurantium Peel Oil, Citric Acid, Benzoic Acid, Fragrance/Parfum, Benzyl Alcohol, Hexyl Cinnamal, Limonene, Linalool, CI 47005
97% naturally derived ingredients* (*Including 90% water). 99% biodegradable** (**Based on all ingredients according to OECD guidelines and including 90% water).
Our formulas do undergo changes. Please always refer to the ingredient list on the product packaging.
Cleanse and condition with Go Blonder Lightening Shampoo and Conditioner to brighten and soften your blonde.
On damp hair, smooth Go Blonder Intensive Repair Mask through mid lengths and ends. Leave for 2–3 minutes — use weekly or whenever your hair needs extra TLC.
Towel dry, then spritz Go Blonder Lightening Spray evenly through hair. Comb through and style with heat to lighten and lift your blonde.
Your blonde feels nourished and protected, with cool, bright tones kept true after every wash.
BEFORE
AFTER
Bright and uplifting, citrusy notes of bergamot, lemon, and grapefruit flow into Dreamwood for a scent that glows like golden hour.
Fresh, citrusy-green florals with a light, luminous feel. Clean and uplifting, designed to feel bright without being sharp.
Citrus zest, green floral facets, soft airy musks.
Radiant. Fresh. Effortlessly bright.
Lightening Conditioner
Lightening Spray
Lightening Shampoo
Intensive Repair Mask
JOHN FRIEDA © 2026