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Introducing, AuraBoost™.
Fragrance is a powerful element. In a world of endless distractions, it has become a powerful form of self-care, a sensory anchor in the rhythm of everyday life. It’s no longer simply about what a product does, but how it makes you feel. Now, we’re taking that philosophy one step further.As part of our transformation, we partnered with world-renowned Fragrance House Firmenich. Fusing their pioneering work in neuroscience with our hair expertise, we reimagined what fragrance can be by creating a new, multi-sensory hair care experience, designed to elicit a genuine emotional response.It’s not just about scent. It’s a new era for haircare in every sense.
Our breakthrough technology AuraBoost™ works by activating specific receptors in the brain associated with mood and energy. This neuro-scent innovation turns your hair routine into a mood-boosting ritual, working to subtly enhance feelings of empowerment and confidence, so you can step out with flair. The heart of the range is the John Frieda Signature Scent, a radiant blend of bright raspberry, rose, and creamy coconut, grounded in warm sandalwood.
A bold yet elegant composition built around contrast and balance.
Bright raspberry. Instantly fresh and attention-grabbing, setting a confident first impression.
Creamy coconut.
Soft rose. Floral and refined, bringing warmth to the core of the scent.
Earthy, grounding sandalwood. Designed to leave a lasting impression.
Thoughtfully formulated with no more than five declarable allergens, each fragrance features lab-grown Dreamwood®. It’s a conscious choice that offers the creamy, grounding richness of natural sandalwood—a precious resource now endangered by decades of over-harvesting—without the environmental cost.
This unifying base is then layered for each collection with a unique nuance: a citrusluminous glow for Blonde, a rich floral for Colour, a sophisticated chypre for Frizz Ease, and a crisp, airy lightness for Volume.
Claim the moment with notes of Patchouli, rich Praline, and woody Amber.
Glow like golden hour with notes of Bergamot, Lemon, Grapefruit, and Dreamwood®.
Turn up the volume with notes of Juicy Pear, clean Woods, and warm Amber.
Walk on the bright side with notes of Plum, Berries, Jasmine, and Peony.
Warm and magnetic, with earthy depth and a touch of sweetness. Patchouli, wood, and amber meet praline for a scent that begins bold and settles into quiet, lasting confidence.
Warm, chypre-woody-amber with a polished, confident feel.
Woody amber, patchouli, praline accents.
Controlled. Smooth. Sophisticated.
Bright and uplifting, citrusy notes of bergamot, lemon, and grapefruit flow into Dreamwood® for a scent that glows like golden hour.
Fresh, citrusy-green florals with a light, luminous feel. Clean and uplifting, designed to feel bright without being sharp.
Citrus zest, green floral facets, soft airy musks.
Radiant. Fresh. Effortlessly bright.
Fresh and confident, with a lift that’s felt instantly. Juicy pear meets light wood and warm amber, creating an energy surge that starts bold and settles into a warm, all-day scent.
Crisp, airy, and weightless with a fresh, modern energy. Designed to feel light on the senses while still present.
Pear, ivy, mandarin, airy green notes.
Energetic. Light. Full of movement.
Bold and joyful, with a vivid energy that fills the room. Ripe plum and berries open into jasmine and peony, blooming into a floral finish that radiates confidence in full colour.
A rich fruity-floral inflexion that feels vibrant and expressive. Balanced between juiciness and floral elegance to enhance colour depth.
Plum, rose, peony, soft fruity facets.
Vibrant. Feminine. Full of colour.
JOHN FRIEDA © 2026