BLONDE

Blonde today, blonder tomorrow. Developed with professional colourists and trusted since the ‘90s, discover the collection behind your best blonde yet. Go brighter, banish brass, restore salon colour, or bring out the brilliance of your natural shade.

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BLONDE

Blonde today, blonder tomorrow. Developed with professional colourists and trusted since the ‘90s, discover the collection behind your best blonde yet. Go brighter, banish brass, restore salon colour, or bring out the brilliance of your natural shade.

Tailored to you

Searching for a sun-kissed glow, your coolest platinum, or targeted repair after colouring?
Whatever your blonde calls for, we’ve got the formula to answer.

Sheer Blonde

Revitalise, Hydrate & Protect

Go Blonder

Lighten, Nourish & Protect

Violet Crush

Brighten, Hydrate & Neutralise Brassy Tones

How it works

Developed with professional colourists, our Blonde collection gives every shade the attention it deserves. Combining advanced science with everyday ease, it’s trusted by blondes everywhere to keep hair looking and feeling its brightest.