Live Frizz-Free
Frizz battles come in all shapes and sizes.
We made history by ending them.
The first name in the fight against frizz. The original John Frieda® Frizz Ease® serum. In 1990, this launch revolutionised style for once-untamable, frizzy manes. Giving them new freedom and flexibility. Now a collection to target frizz from every angle. Effortlessly mastering any style.
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Be That Blonde
Every day is better blonde.
Light, bright, and absolutely shimmering.
Since 1998, the John Frieda® Sheer Blonde® collection has been making blondes BLONDE. Tailored to deliver what your blonde hair desires most. Not just daily care, but what it takes to keep it the center of attention.
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Start a Brunette Revolution
A brunette revolution. Redefine your brunette.
Brilliant Brunette®. A collection that changed the game.
The first-ever colour-care range made to enhance brown hair’s unique tones. Dimension for every kind of brunette. From rich caramel to the deepest espresso. Shine on.
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RETHINK VOLUME
Fine hair doesn’t have to fall flat.Now the luxury of volume is yours.
In 2007, Luxurious Volume® Blow Dry lotion transformed fine hair. And we’ve been building ever since. Today, we offer a full range of solutions tailored to help give every style long-lasting, touchable volume. That speaks for itself.
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