iconic
Go from smooth curls to sleek straight. Style away.
Frizz Ease®
Extra Strength 6 Effects+ Serum
Secret Agent Touch-Up Crème
Original 6 Effects Serum
Miraculous Recovery Deep Conditioner
Forever Smooth Shampoo
Forever Smooth Conditioner
Flawlessly Straight Shampoo
Flawlessly Straight Conditioner
3 Day Straight Straightening Spray
Protect and keep style flawless. Rain or shine.
Curl Reviver Mousse
Dream Curls Daily Styling Spray
Perfect Finish Polishing Serum
Dream Curls Shampoo
Dream Curls Conditioner
NOT SURE WHICH PRODUCTS ARE
Get an expert consultation. Be instantly matched with the perfect products and looks for you.
Lighten, brighten, and enhance. Blonde at its finest.
Sheer Blonde®
Go Blonder Lightening Conditioner
Highlight Activating Moisturising Shampoo
Highlight Activating Moisturising Conditioner
Hi-Impact Vibrancy Restoring Shampoo
Hi-Impact Vibrancy Restoring Deep Conditioner
Hi-Impact Vibrancy Restoring Conditioner
Go Blonder In-Shower Lightening Treatment
Colour Renew Tone-Correcting Shampoo
Go Blonder Controlled Lightening Spray
Colour Renew Tone-Correcting Conditioner
Our best of the best. Find your new style essential.
Go Blonder Lightening Shampoo
Luxurious Volume®
Touchably Full Shampoo
Touchably Full Conditioner
Root Booster Blow Dry Lotion
Perfectly Full Mousse
Brilliant Brunette®
Colour Protecting Moisturising Shampoo
Colour Protecting Moisturising Conditioner
Sunkissed and tousled. Look fresh from the surf, year round.
Skip the heat. One step to easy style.
Forever Full Hairspray