Our
Commitment

The John Frieda Brand Sustainability Commitment:
At John Frieda, our number one focus is on transforming demanding hair into hair that’s just right for you. But that doesn’t have to come at the expense of the planet we live in or the communities we touch. In fact, we are committed to making products that deliver on the highest standards of efficacy and sustainability, so we can continue designing transformative hair products for generations to come.  

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