Our
Commitment
The John Frieda Brand Sustainability Commitment:
The John Frieda Brand is committed to minimizing the impact that our work and our products have on the environment around us. At this time, we have a number of initiatives underway around the world which will help reduce the amount of plastic in our packages, incorporate more post-consumer recycled plastic (less
virgin plastic), and/or boost recyclability. If you’d like to better understand the progress our company hopes to make in the coming years, check out the
Packaging section of Kao Corporation’s latest Sustainability Data Book.
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Our ingredients:
Ingredients are key to our transformative products. That’s why we will always use the highest quality ingredients and best technologies available for demanding hair, while going above and beyond the safety standards set before us. For more information on specific ingredients, Please visit our formula commitment.
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Our packaging:
The John Frieda Brand is committed to minimizing the impact that our work and our products have on the environment around us. That’s why we are committed to reducing the amount of packaging waste by using recycled and recyclable materials. We are just getting started with this work, and hope to be able to detail our latest status and goals for the future by later in 2019.
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Our testing:
We are often asked if John Frieda products are cruelty-free. In our never-ending quest to get our transformative formulas just right, we test our formulas rigorously, but absolutely not on animals.
