• Front of Pack: Go Blonder Lightening Shampoo.
  • Before/after image after using the Go Blonder Lightening collection.
  • Safe for use on natural, color treated blonde, highlights and lowlights. Not recommended for white, platinum, or cooler blonde tones.
  • The new Go Blonder Lightening Shampoo packaging - new look, updated formula.
  • Hair routine for lighter and brighter looking blonde. 1 - Gently cleanses. Gentle cleansing and lightening for a natural looking blonde. 2 - Nourishes and protects. Smooths, enhances shine and moisturizes for soft, healthy hair. 3 - Customizable lightening. Works with heat tools for customizable, gradual lightening in 3-5 uses.
  • Before/after image after using the Go Blonder Lightening collection.
  • Go Blonder Lightening Shampoo bottle near lemons to represent the Citrus Tropical Blend in the product.
  • Go Blonder® Lightening Shampoo
  • Back of Pack: Go Blonder Lightening Shampoo.
  • 3X Blonde Care: Lighten, Nourish, & Protect when using the Go Blonder Lightening collection.

Go Blonder

Go Blonder® Lightening Shampoo

Regular price $11.99
Description See lighter, natural-looking blonde without the damage of permanent hair color! Formulated with BlondeMend Technology and Citrus Extract, our Go Blonder® Lightening Shampoo gradually lightens and restores hair fibers when used with Go Blonder® Lightening Conditioner. Safe for use on natural and color-treated hair and on highlights and lowlights. Non-color depositing and ammonia and peroxide-free. Also cruelty-free and free of phthalates.
SIZE

Special Offer

Better Together. Make It A Bundle.
John Frieda Go Blonder® Bundle shampoo and conditioner.
Go Blonder® Bundle $32.37

BENEFITS

  • Brighten blonde strands, year-round
  • This hair lightening shampoo gradually deposits yellow tones for blonder-looking hues
  • Natural Lightening Complex gently lightens blonde hair and is mild enough for daily use
  • Ammonia and peroxide free
  • For all shades of natural, color-treated, or highlighted blonde hair

How To Use

HOW TO USE

Begin by applying Sheer Blonde® Go Blonder Lightening Shampoo to wet hair. Gently massage and work into a rich lather, then rinse. Follow with Go Blonder Conditioner. Massage throughout hair, from root to tip, then rinse thoroughly. Towel dry. Style as usual.

Designed to achieve optimal lightening when used with Go Blonder Controlled Lightening Spray.

BEFORE AND AFTER

INGREDIENTS

INGREDIENTS

WATER, SODIUM LAURETH SULFATE, SODIUM LAURYL SULFATE, LACTIC ACID, GLYCOL DISTEARATE, CETYL ALCOHOL, BETAINE, FRAGRANCE, COCAMIDOPROPYL BETAINE, COCAMIDE MEA, BENZYL ALCOHOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM HYDROXIDE, SODIUM CHLORIDE, DISODIUM EDTA, MALIC ACID, GLYCINE, PPG-9, STEAROXYPROPYL DIMETHYLAMINE, YELLOW 10, C14-28 ISOALKYL ACID, BUTYLENE GLYCOL, CROCUS SATIVUS FLOWER EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, C14-28 ALKYL ACID, PROPYLENE GLYCOL, METHYLCHLOROISOTHIAZOLINONE, STEARYL ALCOHOL, METHYLISOTHIAZOLINONE, EXT. VIOLET 2, ORANGE 4, VITIS VINIFERA (GRAPE) JUICE EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, CITRUS MEDICA LIMONUM (LEMON) PEEL EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) SEED EXTRACT, GLYCERIN, ALCOHOL, VITIS VINIFERA (GRAPE) SEED EXTRACT, TOCOPHEROL, PEG-40 HYDROGENATED CASTOR OIL.

Please refer to the ingredients list on the product packaging for the most accurate list of ingredients.

FRAGRANCE:
Dipropylene Glycol, Methyldihydrojasmonate, Orange Oil (Citrus Sinensis) Terpenes, Tetrahydrolinalool, (cis & trans)-Tetrahydro-2-isobutyl-4-methylpyran-4-ol, Triethyl Citrate, 2,6-Dimethyl-7-Octen-2-ol, Isocyclemone E, Benzyl Acetate, Hexamethylindanopyran, cis-2-tert-Butylcyclohexyl Acetate, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Hexyl Salicylate, Isopropyl Myristate, Lemon Oil Terpenes, Linalyl acetate, 4-tert-Butylcyclohexyl Acetate.

Every ingredient has a purpose, learn more here.

Why you’ll love it

Gradually lightens for sunkissed blonde

  • Go 2 Shades Lighter

    Gradually lightens for a visibly lighter, brighter, more sunlit shade of blonde.

  • Brighter & Stronger Hair

    Formulated with BlondeMend technology and Citrus Botanical Blend.

  • Ammonia & Peroxide Free

    Safe for use on natural and colour-treated hair and for use on highlights and lowlights.

  • Cruelty Free & Phthalate Free

    Safe for you and for the planet.

  • Non-Color Depositing

    Lightens hair without the damage of permanent hair colour.
Front of Pack: Go Blonder Lightening Shampoo.

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