With normal use, this toning conditioner will not impart dye on your hair. However, sometimes overusing the Colour Renew Tone-Correcting Shampoo can give your hair a purple hue. This can happen on extremely damaged or very light shades of blonde. To avoid this, we recommend that you use this product no more than three times per week and, on the other days, use your normal daily shampoo and conditioner.
The purple colour is not permanent, and if you discontinue use, it should fade away with normal washings. Learn more about the best ways to care for blonde hair by visiting our blog.