When is it best to introduce purple shampoo to your hair routine?

Even if you don’t see it, from the first wash, color treated and highlighted/toned hair begins to lose the toning pigments applied during the salon visit.  Therefore, to keep blonde always looking salon fresh, it’s best to introduce Violet Crush Purple Shampoo from the first wash after a salon color application. For weekly maintenance and color correction, or for a cooler look, use Violet Crush Intense Purple Shampoo as needed. 

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