What does purple shampoo do for my blonde?

Purple shampoos help to neutralize unwanted yellow
and/or orange tones from the hair. For blondes who are looking for more neutral, cooler, or ashier tones, purple shampoos can help offset the warmer tones that appear in blonde hair over time. The John Frieda Violet Crush collection contains an intensive purple shampoo with crushed violet pigments that knocks out unwanted brassiness in just 1 wash as well as a purple conditioner designed to replenish moisture and hydrate the hair.  

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